The Benefits of Podcasting Verbal storytelling has been historically an effective method of communication. This stands true today. The increasing popularity of podcasts as a marketing tool is proof that people still enjoy learning about experiences, events, and emotions in a narrative form. Podcasts are a combination of information and entertainment, which is engaging and …
How to Maintain Brand Continuity Brand continuity is maintaining a consistent image, experience, customer care, relationship building, engagement and communication throughout and across marketing activities. Consistency is the key to success. As brands are communicated digitally, the marketing scenario is focused on delivering a cohesive image across all channels. A unified branding communications strategy maintains …
The Pandemic is helping Businesses embrace Technology The Covid-19 pandemic has disrupted the global healthcare system and forced businesses to re-think their strategies to become adaptive. Undoubtedly, the crisis has sparked a newfound appreciation in the power of technology. Technology solves problems it wasn’t originally created to solve. Speech recognition, facial recognition, gesture recognition, QR …
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