As the public’s awareness of environmental issues increases, so does their spending on companies that promote green policies. However, some companies are capitalising on this increased interest by aligning themselves with sustainability, without making any real effort. This is called greenwashing.
The Benefits of Using a CRM Systems CRM systems are the intelligent link that connects you to your customers. A holistic approach to CRM integrates all spheres of management, from advertising to sales, and it includes all possible communication so that the sales process is streamlined. Still, most importantly, it enables you to supply a …
Public Relations and the Olympics A summer of events is truly upon us, Wimbledon and Euro 2020 have reached their finales, and up next is the Olympics. It is vital that the host country Japan, and other participating countries successfully handle the international media that will be flocking to the games. PR is always important …
