Business
Communications Skills
WC01
5 Days: 10:30am - 3:30pm
May be subject to minor time alterations
CPD Accredited Diploma
£2,980
Contact us for group rates
Course Overview
The 5-day Business Communications Skills course will help you improve your writing skills and your ability to communicate effectively in professional settings. This practical and comprehensive course will help you communicate better with the media, stakeholders, clients and your colleagues.
You will learn how to adapt your writing to specific purposes (persuade, entertain, inform, explain and describe), whilst also improving the clarity and conciseness of your writing. You will also explore how to write compelling blogs and the power of storytelling.
Course Details
- Business writing essentials
- How to write a powerful business report
- How to write an effective business email
- How to format a business document
- How to copy edit your own work, as well as other people’s
- How to write interesting and impactful blogs
- How to write press releases
- How to utilise storytelling in your everyday communication
Day 1 – Business Writing
- Enhance your professional writing communication across platforms
- Identify and clarify your aims and objectives of business communications
- Pitch the style and tone right
- Develop writing styles to relay key messages to various audiences
- Tackle tricky grammar and punctuation, with easy-to-follow rules
- Relay your corporate message across
- Carry out final checks: drafts, proofing, and copy editing
Day 2 – Blog Writing
- Benefits of blogs to your brand as a powerful marketing tool
- Define your target audience
- Develop a content strategy for your blogs that targets and engages your readers
- Create credible content for your blogs and the building blocks for the structure
- Maximise your digital marketing opportunities with your blogging
- Create an effective SEO strategy for your blog
Day 3 – Copy Editing
- Elements of writing style and making dense copy easier and more interesting to read
- Working through tricky spelling, punctuation and grammar
- Writing catchy headlines, punchy intros and interesting captions
- House style – Components of a house style guide and its benefits, establishing and maintaining a clear style guide
Day 4 – Communications and Storytelling
- To choose the right story and apply effective storytelling skills
- To establish the key elements of storytelling
- To create narrative patterns
- To enhance your speaking techniques
- To reach and engage an audience
- To reach your communications objectives
Day 5 – Media writing skills
- Write effective press releases with the correct structure, balance, tone, and style
- Develop a successful media strategy
- Make social media work for your media campaigns
- Frame your branding messages within your media communications
This Business Communications course is suitable for anyone interested in improving their overall communications skills in a workplace context. This could range from graduates to C-level executives.
LSPR Professional Development Diploma. The Diploma is recognised by the: Continuing Professional Development (CPD) Certification Service: www.cpduk.co.uk
Booking Form
Interested in a group booking, or want to know more?
Contact Us
Course Options
All our courses are designed to be flexible to your needs and demands
Online and In-Person
All our courses can be taken live online or in-person at our Notting Hill centre.
Team Training
Book your team onto one of our scheduled courses where they will learn alongside other professionals, or book a customised private program with our assistance.
Tailored Programs
Need a course specific to your needs? We can tailor our programs to fit with your specifications.
Offers and Concessions
Interested in seeing what concessions may apply to you? Whether you are a charity or looking for group rates, we have special offers available to suit your circumstances and budgets.
Additional Courses
Explore these three related courses – chosen and recommended by our industry experts.
Business Writing
Explore how to succinctly and consistently portray your message to key audiences, whilst improving clarity and accuracy in your writing.
Blogging
Define your blog writing goals, understand the best approach for structure, how to decide on topics, and content to engage your audiences, create effective marketing strategies, and how to achieve SEO optimisation for your blog.
Copy Editing
Gain the specific knowledge, and practical skills needed to copy edit, proofread and re-write to a high standard, whether your work is in a communications role or within the publishing industry.
Our Happy Clients
I very much enjoyed this course. It included everything I wanted to know… I only wish it lasted longer!
Makenzie Dougall
Copy Editor
The course has grounded me in a better understanding of the industry processes and interdependencies.
Sydney Radclyffe
Editor
Really enjoyed the session! Great to be learning from such well-informed professionals who have a great experience to share.
Caterina Ponsicchi
Director
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