Trends that are making Brands Re-Think Stakeholder Relationships Two distinct macro trends have been challenging the way brands market and engage with their customers over the last few years. The first is generally referred to as the sharing or access economy, while the second has no specific title but refers to non-transactional rewards for customer …
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How NOT to do PR — The Importance of Media Training Theresa May has arrived into No. 10 in a defining point of the UK’s history, by becoming the next Prime Minister after David Cameron. The current political climate is shaping up to what it ought to have been right after the vote for Britain …
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Furry CSR In a world where leading brands are judged not only for the quality of their products but also for their Corporate Social Responsibility, Gucci proves to be an excellent example. With the Spring/Summer 2018 collection just around the corner, Gucci is joining the likes of Calvin Klein, Ralph Lauren, Tommy Hilfiger and Armani …
