Communications and Media Relations

PR07

1 Day: 10:30am - 3:30pm

May be subject to minor time alterations

CPD Accredited Certificate

£680

Contact us for group rates

Course Overview

The strategic approach to communications and media consultancy requires clarity on vision and goals. During the course, we will look at the various types of media, building your media contacts, and how to make your story newsworthy. 

During this practical course you will explore key decision points to identify new opportunities across the digital mix including the shift to content marketing and earned media strategies, as well as the latest trends. The course will teach you how to tackle your communications objectives with a strategic approach. 

Course Details

  • To define your communication and media relations objectives
  • To understand what makes an effective communicator 
  • To refine your target audience segments and behaviours
  • To clarify your strategic intent
  • To identify the strengths and weaknesses of different offline media and digital channels
  • Understanding the media landscape and how you can operate within it  
  • Building your contacts and relationships with the press 
  • Improving your communications skills 
  • Producing stories and content that resonate with the media and target audiences 
  • Creating a strong PR angle and delivering clear, positive messages via the press 
  • Harnessing the power of influencers for your clients 

If you are working in a communications-related role and are looking for help to communicate with confidence with stakeholders and the media, produce targeted content, and strategically plan your media campaigns, then this course is for you.

LSPR Professional Development Certificate. The Certificate is recognised by the: Continuing Professional Development (CPD) Certification Service: www.cpduk.co.uk

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Course Options

All our courses are designed to be flexible to your needs and demands

Online and In-Person

All our courses can be taken live online or in-person at our Notting Hill centre.

Team Training

Book your team onto one of our scheduled courses where they will learn alongside other professionals, or book a customised private program with our assistance.

Tailored Programs

Need a course specific to your needs? We can tailor our programs to fit with your specifications.

Offers and Concessions

Interested in seeing what concessions may apply to you? Whether you are a charity or looking for group rates, we have special offers available to suit your circumstances and budgets.  

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One-day course focusing on helping you understand the approaches to building trust, reputation, and loyalty for your brand.

PR Strategies and Campaigns

Understand how to plan and create effective PR campaigns, identify your key audiences, and explore the strategic steps required to create a structure for your PR campaigns.

Our Happy Clients

An amazing experience! I have learned so much and I am excited to go back to work.

Women smiling at the camera
Lilian Phido

Head of Communications

Diana’s PR campaign course was so thorough and useful. I’ve come away from the course feeling a lot more confident!”​

Fiona Hughes

PR Manager

Really enjoyed the session! Great to be learning from such well-informed professionals who have a great experience to share.

Caterina Ponsicchi

Director

Want to know more?

Book a free 15-minute chat with one of our advisors

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