Fundamentals of Media Strategy
and Communications

• Understand the media landscape, and build your contacts with journalists  
• Structure your PR strategies and campaigns
• Define the objectives for your brand’s media and communications strategy
• Develop your individual communications style, to build influence and rapport 
• Structure your ideas for storytelling and develop the narrative and hooks to engage audiences 

Day 1 Media Relations

• Understand the media landscape and how you can operate within it  
• Build your contacts and relationships with the press 

Day 2: PR Campaigns and Strategy

• Establishing the objectives of your PR campaigns – toolkit: SMART goals 
• Creating successful internal communications strategies, to gain your team’s engagement and utilise their skills

Day 3: Communications Skills:

• Develop your communications strategy
• Build trust and credibility within your writing and build rapport with your audiences
• Message development, by delivering clear, positive messages via the press
• Harness the power of the written word on digital platforms

Day 4 Story-telling:

• Identify your organisation’s story and narrative and produce content that resonates with the media and your target audiences

Day 5: Media Planning and Press Writing  

• Enhancing your relationship with the media and getting the timing right

• Writing persuasive and compelling press releases, that stand out from the crowd

The course is suitable for anyone working in marketing, PR, and communications and is involved in the process of making informed decisions for your branding strategies, whilst also developing a better presentation skill-set.
It will equip you with the ability to think critically and communicate effectively. There will be a focus on how business analysis helps reduce financial and reputational risk whilst providing a greater understanding of trends and an improved return on investment.

LSPR Professional Development Diploma. The Diploma is recognised by the: Continuing Professional Development (CPD) Certification Service: http://www.cpduk.co.uk