Fundamentals of Media Strategy
and Communications


5 Days: 10:30am - 3:30pm

May be subject to minor time alterations

CPD Accredited Diploma


Contact us for group rates

Course Overview

The 5-day certified Diploma Fundamentals of Media Strategy and Communications course provides useful frameworks to manage strong brands, create a cohesive corporate identity, and create strategic media communications plans. Discover how to make informed decisions for your branding and media strategies, create communication campaigns, and pitch these ideas to stakeholders confidently. In addition, you will learn how to evaluate options for business and contribute to organisational performance.

Course Details

  • Understanding different types of risk and exploring the benefits of early risk management and intervention in avoiding a crisis  
  • To define your communication and media relations objectives 
  • To develop your individual style and charisma, to build influence and rapport with audiences To refine your target audience segments and behaviours 
  • To understand the different types of media and build your contacts with journalists  
  • To choose the right story and apply effective storytelling skills  
  • To establish the key elements of storytelling 
  • To create narrative patterns 
  • Understanding the media landscape and how you can operate within it  
  • Building your contacts and relationships with the press 
  • Improving your communications skills 
  • Producing stories and content that resonate with the media and target audiences 
  • Creating a strong PR angle and delivering clear, positive messages via the press 
  • Harnessing the power of influencers for your clients 
  • Creating a strong and positive first impression 
  • Understanding and using body language to create impact, style and influence 
  • Exploring the different types of media  
  • Understanding how to create your media contact list and building your relationship with journalists 
  • Identifying your goals and objectives 
  • Understanding why we love stories and what makes a great story 
  • Identifying your organisation’s story and narrative 

The course is suitable for anyone working in marketing, PR, and communications and is involved in the process of making informed decisions for your branding strategies whilst also developing a better presentation skill-set.
It will equip you with the ability to think critically and communicate effectively.There will be a focus on how business analysis helps reduce financial and reputational risk whilst providing a greater understanding of trends and an improved return on investment.

LSPR Professional Development Diploma. The Diploma is recognised by the: Continuing Professional Development (CPD) Certification Service:


Booking Form

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Course Options

All our courses are designed to be flexible to your needs and demands

Online and In-Person

All our courses can be taken live online or in-person at our Notting Hill centre.

Team Training

Book your team onto one of our scheduled courses where they will learn alongside other professionals, or book a customised private program with our assistance.

Tailored Programs

Need a course specific to your needs? We can tailor our programs to fit with your specifications.

Offers and Concessions

Interested in seeing what concessions may apply to you? Whether you are a charity or looking for group rates, we have special offers available to suit your circumstances and budgets.  

Additional Courses

Explore these three related courses – chosen and recommended by our industry experts.

Communications and Media Relations

Explore the various types of media, building your media contacts, and how to make your story newsworthy.

Media Relations and Press Release Writing

Develop your personal brand, enhance your executive presence, and learn the techniques to leave a positive and lasting impression on others. 

Communications and Story-telling

Learn how to enhance your relationship with the press and writing stand-out press releases are the building blocks for communicating your brand effectively.

Our Happy Clients

An amazing experience! I have learned so much and I am excited to go back to work.

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Lilian Phido

Head of Communications

Thank you all for making me feel so welcome before and during the course.

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Caroline Erikkson

Head of Communications

Really enjoyed the session! Great to be learning from such well-informed professionals who have a great experience to share.

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Caterina Ponsicchi


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