Fundamentals of Media Strategy
and Communications

• Define the objectives for a media and communications strategy for your brand
• Understand the different types of media and build your contacts with journalists  
• Develop your individual style, to build influence and rapport with audiences To refine your target audience segments and behaviours 
• Choose the right story and apply effective storytelling skills  
• Establish the key elements of storytelling and develop the narrative and hooks to engage audiences 

• Understand the media landscape and how you can operate within it  
• Build your contacts and relationships with the press 
• Enhance your communications skills 
• Identify your organisation’s story and narrative and produce content that resonates with the media and your  target audiences 
• Understand why we love stories and what makes a great story 
• Create a strong PR angle and delivering clear, positive messages via the press 
• Harness the power of influencers 

The course is suitable for anyone working in marketing, PR, and communications and is involved in the process of making informed decisions for your branding strategies whilst also developing a better presentation skill-set.
It will equip you with the ability to think critically and communicate effectively.There will be a focus on how business analysis helps reduce financial and reputational risk whilst providing a greater understanding of trends and an improved return on investment.

LSPR Professional Development Diploma. The Diploma is recognised by the: Continuing Professional Development (CPD) Certification Service: http://www.cpduk.co.uk