Fundamentals of Media Strategy
and Communications


5 Days: 10:30am - 3:30pm

May be subject to minor time alterations

CPD Accredited Diploma


Contact us for group rates

Course Overview

The 5-day certified Fundamentals of Media Strategy and Communications diploma course uses frameworks, for creating structure for brand management and cohesive corporate identity, and developing strategic media communications plans. 

Discover how to make informed decisions for your branding and media strategies, create communication campaigns, and pitch these ideas to stakeholders. You will explore how to evaluate the impact of the media and communications strategies.

Course Details

  • Understand the media landscape, and build your contacts with journalists  
  • Structure your PR strategies and campaigns
  • Define the objectives for your brand’s media and communications strategy
  • Develop your individual communications style, to build influence and rapport 
  • Structure your ideas for storytelling and develop the narrative and hooks to engage audiences 

Day 1 Media Relations

  • Understand the media landscape and how you can operate within it  
  • Build your contacts and relationships with the press 

Day 2: PR Campaigns and Strategy

  • Establishing the objectives of your PR campaigns – toolkit: SMART goals 
  • Creating successful internal communications strategies, to gain your team’s engagement and utilise their skills

Day 3: Communications Skills:

  • Develop your communications strategy
  • Build trust and credibility within your writing and build rapport with your audiences
  • Message development, by delivering clear, positive messages via the press
  • Harness the power of the written word on digital platforms

Day 4 Story-telling:

  • Identify your organisation’s story and narrative and produce content that resonates with the media and your target audiences

Day 5: Media Planning and Press Writing  

  • Enhancing your relationship with the media and getting the timing right
  • Writing persuasive and compelling press releases, that stand out from the crowd

The course is suitable for anyone working in marketing, PR, and communications and is involved in the process of making informed decisions for your branding strategies, whilst also developing a better presentation skill-set.
It will equip you with the ability to think critically and communicate effectively. There will be a focus on how business analysis helps reduce financial and reputational risk whilst providing a greater understanding of trends and an improved return on investment.

LSPR Professional Development Diploma. The Diploma is recognised by the: Continuing Professional Development (CPD) Certification Service:


Booking Form

Course Dates

  • Monday 11th December 2023 (In-Person)
  • Monday 8th January 2024 (In-Person)
  • Monday 22nd January 2024 (Online)
  • Monday 5th February 2024 (In-Person)
  • Monday 19th February 2024 (Online)

Offers and Concessions

The charity rate is a 15% discount.
Use code CHARITY15 to get 15% off your booking.
The group rate is a 15% discount for groups of 3.
Use code GROUP15 to get 15% off your booking.
If your group is more than 3,
Contact us at for our special rates.
Subject to availability. These offers cannot be used in conjunction with any other offers and are available on selected courses. 
Interested in a group booking, instalment payment, or want to know more?

Contact Us

Course Options

All of our short courses are designed to be flexible to your needs and demands

Online and In-Person

All of our short courses can be taken live online or in-person at our Notting Hill centre.

Team Training

Book your team onto one of our scheduled short courses where they will learn alongside other professionals, or book a customised private course with our assistance.

Tailored Programs

Need a course specific to your needs? We can tailor our short courses to fit with your specifications.

Additional Courses

Explore these three related short courses – chosen and recommended by our industry experts.

Communications and Media Relations

Explore the various types of media, building your media contacts, and how to make your story newsworthy.

Media Relations and Press Release Writing

Develop your personal brand, enhance your executive presence, and learn the techniques to leave a positive and lasting impression on others. 

Communications and Story-telling

Learn how to enhance your relationship with the press and writing stand-out press releases are the building blocks for communicating your brand effectively.

Our Happy Clients

An amazing experience! I have learned so much and I am excited to go back to work.

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Lilian Phido

Head of Communications

Thank you all for making me feel so welcome before and during the course.

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Caroline Erikkson

Head of Communications

Really enjoyed the session! Great to be learning from such well-informed professionals who have a great experience to share.

Women with yellow background smiling at the camera.

Caterina Ponsicchi


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Want to know more?

Book a free 15-minute chat with one of our advisors