1 Day: 10:00am - 4:30pm
May be subject to minor time alterations
CPD Accredited Certificate
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The 1-day Google Analytics skills certified course holds the keys to some of your organisations most useful knowledge. Google Analytics is a powerful tool that tracks website data and provides insights into your digital marketing activities and is essential to building a successful online presence. This training course covers the essentials of Google Analytics, including navigating the interface, reading data with confidence, producing meaningful reports, and enhancing your website’s performance.
- How to understand the interface
- Analyse website traffic data
- About the flow of visitors
- Understand your users’ behaviour
- Which webpages are successful
UNDERSTANDING THE ANALYTICS ENVIRONMENT
- How analytics works
- Why Google wants you to use analytics
- Understanding the admin section – the analytics engine room
- Installing analytics (Quick overview)
WELCOME TO THE HOME DASHBOARD
- Understanding how google segments information
- Different types of data
- Filtering by date
- Moving through dashboards
- Creating and finding annotations
- Why we don’t use real-time data /When we could (implementation test through browser)
THE WHO OF ANALYTICS
- Who are your visitors?
- Creating a profile of your audience
- Understanding and improving your ‘sticky’ figures (key metrics review and examples)
- Using basic demographics information
ACQUISITION AND BEHAVIOUR – WHERE AND WHAT
- Where does your traffic come from?
- Who needs to use which dashboard?
- Which traffic sources work best for you
- Understanding SEO and PPC traffic differences
- What does your traffic do? (Trainer note: User flows)
- Identifying your sites best and worst performing pages
- Different ways of tracking links using analytics
IDENTIFYING CONVERSIONS AND GOALS
- Understanding conversions
- Identifying conversion
- How to create simple goals
- Creating and sharing reports – who needs to know?
- Using dashboards – custom dashboards
Whether you are a marketing specialist, a small business owner, or just entering the industry, in that case, this course is perfect for giving you practical knowledge and valuable insights on how to analyse the large and often overwhelming amounts of data, gain real insights and develop a strategy to improve business based on your Google Analytics findings.
The course will benefit you whether your role is entry-level, evolving, or a more senior role is opening to you.
LSPR Professional Development Certificate. The Certificate is recognised by the: Continuing Professional Development (CPD) Certification Service: http://www.cpduk.co.uk
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Offers and Concessions
Interested in seeing what concessions may apply to you? Whether you are a charity or looking for group rates, we have special offers available to suit your circumstances and budgets.
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Our Happy Clients
This was one of the best tailored training sessions I have received. I cannot wait to start using all the skills I have gained.
Wonderfully insightful training, the perfect blend of theory and practical tips!
John was very engaging. I learned a lot. This was a fantastic course and I will recommend it to my co-workers.
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