Google
Analytics

• How to understand the interface
• Analyse website traffic data
• About the flow of visitors
• Understand your users’ behaviour
• Which webpages are successful

UNDERSTANDING THE ANALYTICS ENVIRONMENT

• How analytics works
• Why Google wants you to use analytics
• Understanding the admin section – the analytics engine room
• Installing analytics (Quick overview)

WELCOME TO THE HOME DASHBOARD

• Understanding how google segments information
• Different types of data
• Filtering by date
• Moving through dashboards
• Creating and finding annotations
• Why we don’t use real-time data /When we could (implementation test through browser)

THE WHO OF ANALYTICS

• Who are your visitors?
• Creating a profile of your audience
• Understanding and improving your ‘sticky’ figures (key metrics review and examples)
• Using basic demographics information

ACQUISITION AND BEHAVIOUR – WHERE AND WHAT

• Where does your traffic come from?
• Who needs to use which dashboard?
• Which traffic sources work best for you
• Understanding SEO and PPC traffic differences
• What does your traffic do? (Trainer note: User flows)
• Identifying your sites best and worst performing pages
• Different ways of tracking links using analytics

IDENTIFYING CONVERSIONS AND GOALS

• Understanding conversions
• Identifying conversion
• How to create simple goals
• Creating and sharing reports – who needs to know?
• Using dashboards – custom dashboards

Whether you are a marketing specialist, a small business owner, or just entering the industry, in that case, this course is perfect for giving you practical knowledge and valuable insights on how to analyse the large and often overwhelming amounts of data, gain real insights and develop a strategy to improve business based on your Google Analytics findings.

The course will benefit you whether your role is entry-level, evolving, or a more senior role is opening to you.

LSPR Professional Development Certificate. The Certificate is recognised by the: Continuing Professional Development (CPD) Certification Service: http://www.cpduk.co.uk