Google
Analytics

DM06

1 Day: 10:30am - 3:30pm

May be subject to minor time alterations

CPD Accredited Certificate

£420

Contact us for group rates

Course Overview

The 1-day Google Analytics skills certified course holds the keys to some of your organisations most useful knowledge. Google Analytics is a powerful tool that tracks website data and provides insights into your digital marketing activities and is essential to building a successful online presence. This training course covers the essentials of Google Analytics, including navigating the interface, reading data with confidence, producing meaningful reports, and enhancing your website’s performance.

Course Details

  • How to understand the interface
  • Analyse website traffic data
  • About the flow of visitors
  • Understand your users’ behaviour
  • Which webpages are successful
UNDERSTANDING THE ANALYTICS ENVIRONMENT
  • How analytics works
  • Why Google wants you to use analytics
  • Understanding the admin section – the analytics engine room
  • Installing analytics (Quick overview)
WELCOME TO THE HOME DASHBOARD
  • Understanding how google segments information
  • Different types of data
  • Filtering by date
  • Moving through dashboards
  • Creating and finding annotations
  • Why we don’t use real-time data /When we could (implementation test through browser)
THE WHO OF ANALYTICS
  • Who are your visitors?
  • Creating a profile of your audience
  • Understanding and improving your ‘sticky’ figures (key metrics review and examples)
  • Using basic demographics information
ACQUISITION AND BEHAVIOUR – WHERE AND WHAT
  • Where does your traffic come from?
  • Who needs to use which dashboard?
  • Which traffic sources work best for you
  • Understanding SEO and PPC traffic differences
  • What does your traffic do? (Trainer note: User flows)
  • Identifying your sites best and worst performing pages
  • Different ways of tracking links using analytics
IDENTIFYING CONVERSIONS AND GOALS
  • Understanding conversions
  • Identifying conversion
  • How to create simple goals
  • Creating and sharing reports – who needs to know?
  • Using dashboards – custom dashboards

Whether you are a marketing specialist, a small business owner, or just entering the industry, in that case, this course is perfect for giving you practical knowledge and valuable insights on how to analyse the large and often overwhelming amounts of data, gain real insights and develop a strategy to improve business based on your Google Analytics findings.

The course will benefit you whether your role is entry-level, evolving, or a more senior role is opening to you.

LSPR Professional Development Certificate. The Certificate is recognised by the: Continuing Professional Development (CPD) Certification Service: http://www.cpduk.co.uk

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Course Options

All our courses are designed to be flexible to your needs and demands

Online and In-Person

All our courses can be taken live online or in-person at our Notting Hill centre.

Team Training

Book your team onto one of our scheduled courses where they will learn alongside other professionals, or book a customised private program with our assistance.

Tailored Programs

Need a course specific to your needs? We can tailor our programs to fit with your specifications.

Offers and Concessions

Interested in seeing what concessions may apply to you? Whether you are a charity or looking for group rates, we have special offers available to suit your circumstances and budgets.  

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Our Happy Clients

This was one of the best tailored training sessions I have received. I cannot wait to start using all the skills I have gained.

Black outline of a neutral person
Temitope Kalejaiye

Communications Officer

Wonderfully insightful training, the perfect blend of theory and practical tips!

Scarlett Lawson

Account Manager

John was very engaging. I learned a lot. This was a fantastic course and I will recommend it to my co-workers.

John Webb

Consultant

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