PR Marketing and
Communications

• Understand the trends and developments in the communications and PR industry
• Build a robust reputation through trust and transparency into the brand
• Manage a successful brand 
• Create PR strategies and impactful campaigns 
• Manage risk and crisis 
• Enhance stakeholder engagement
• Develop and implement CSR and sustainability strategies 
• Effectively handle Media relations and press campaigns

Day 1 – Branding and Reputation Management  

• Creating effective strategies to build your product or service into a desirable brand 
• Understanding how the visual tangible and non-physical intangible elements of the brand shape perception  
• Delving deeper into the intangibles: how they impact the reputation and create meaning and identity for the brand 
• Exploring reputation management strategies 
• Communication strategies for positioning your brand to create loyalty and trust 

Day 2 – PR Strategies and Campaigns  

• Establishing your PR goals and objectives 
• Creating successful internal communications strategies, to gain maximum engagement 
• Identifying your external audiences, and establishing engagement  
• Using SMART objectives to achieve your PR goals 
• Planning your budgeting, in terms of human and other resources, for the best outcomes 
• Evaluating and measuring the success of your campaigns 

Day 3 – Marketing Fundamentals Strategy  

• Overviewing the main marketing activities: the planning process, market segmentation, marketplace, pricing, distribution, and promotion 
• Enhancing skills in strategic thinking, and presenting marketing plans 
• Forming objectives, situation (SWOT) analysis, forecasting, target market selection, market mix strategy formation and marketing tactics development. 
• Designing life cycle strategies  
• Exploring and applying the core elements of the growth strategies matrix, as part of your strategy development process. 

Day 4 – Market Research and Consumer Behaviour  

• Understanding markets and gaining consumer insights 
• Focusing on quantitative, qualitative and interpretative approaches and their value for innovations and marketing strategy 
• Evaluating and using research output for solving marketing problems 
• Developing an effective customer relationship management approach 
• Utilising research methods to measure customer satisfaction, engagement and responsiveness 
• Exploring psychological, sociological and cultural approaches, to understand the behaviour of individuals in the market 
• Segmenting and targeting your market, to relate and create desirable behaviour from your customers. 
• Increasing retention of current customers 
• Identifying and targeting new potential customers 

Day 5 – Product Innovation and Digital Marketing  

• Developing new and improved products and services, to lead and disrupt the market 
• Learning to continuously innovate and manage product development processes and reduce risk of failure 
• Understanding effective ways to develop new product ideas, to garner market reactions to your ideas, and choose the right strategies to take new products to the market 
• Exploring how digital marketing as a powerful tool in a two-way communication process, where marketers interact with consumers 
• Building consumer-brand relationships and engagements of different kinds and levels 
• Looking at what currently works for you and how to make it better and what are the current trends, to create a seamless online presence, ensuring continuity of message across all digital platforms to deliver a more effective marketing strategy 

It is if you are looking to develop a practical understanding of digital marketing, market research, customer analysis, innovation and design and brand management. The training will help you create a seamless digital presence, whilst ensuring consistency of messaging with offline channels. 

You will acquire the latest knowledge on digital and social media marketing, brand management, creating a narrative, and the power of influencers.

LSPR Professional Development Diploma. The Diploma is recognised by the: Continuing Professional Development (CPD) Certification Service: www.cpduk.co.uk