Social Media and
Digital Marketing

DM05

1 Day: 10:30am - 3:30pm

May be subject to minor time alterations

CPD Accredited Certificate

£420

Contact us for group rates

Course Overview

The certified Social Media and Digital Marketing course will help you learn emerging social media trends, current best practice, create an online marketing strategy and how to build and maintain relationships with your online customers to protect your corporate reputation. 

This course trains you how to use marketing tools to increase brand awareness, boost customer loyalty and increase traffic to your landing page. 

Upon completing this course, you will feel confident to plan and create digital marketing campaigns, identify social media marketing opportunities, track social media activity, develop content and copy and understand the role of social media in establishing a strong, personal connection with your customers.

Course Details

  • Identify social platforms
  • Create engaging content
  • Learn brand storytelling
  • Writing for your audience
  • Successful vs unsuccessful posts
PART 1
  • What is social media
  • Brands nailing social
  • Exploring the main platforms – Facebook, Twitter, Instagram and LinkedIn (how they work and who is using them)
PART 2
  • Best practices for social
  • How to create original content
  • How to choose content
  • Making images work
PART 3
  • Copywriting advice for social
  • Tailoring the message to your audience
  • Becoming memorable to your audience
  • Writing for your audience
PART 4
  • A successful vs an unsuccessful post
  • A content calendar that works
  • Useful tools
  • Using the right hashtags
PART 5
  • Workshop existing content

Whether you are a marketing specialist, an aspiring community manager, or a small business owner, in that case, this course is perfect for giving you practical knowledge and valuable insights to create a compelling social media marketing strategy for your brand.

The course will benefit you whether your role is entry-level, evolving, or a more senior role is opening to you.

LSPR Professional Development Certificate. The Certificate is recognised by the: Continuing Professional Development (CPD) Certification Service: http://www.cpduk.co.uk

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Course Options

All our courses are designed to be flexible to your needs and demands

Online and In-Person

All our courses can be taken live online or in-person at our Notting Hill centre.

Team Training

Book your team onto one of our scheduled courses where they will learn alongside other professionals, or book a customised private program with our assistance.

Tailored Programs

Need a course specific to your needs? We can tailor our programs to fit with your specifications.

Offers and Concessions

Interested in seeing what concessions may apply to you? Whether you are a charity or looking for group rates, we have special offers available to suit your circumstances and budgets.  

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Our Happy Clients

This was one of the best tailored training sessions I have received. I cannot wait to start using all the skills I have gained.

Black outline of a neutral person
Temitope Kalejaiye

Communications Officer

Wonderfully insightful training, the perfect blend of theory and practical tips!

Scarlett Lawson

Account Manager

John was very engaging. I learned a lot. This was a fantastic course and I will recommend it to my co-workers.

John Webb

Consultant

Want to know more?

Book a free 15-minute chat with one of our advisors

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