Writing for
the Web

WC03

1 Day: 10:30am - 3:30pm

May be subject to minor time alterations

CPD Accredited Certificate

£490

Contact us for group rates

Course Overview

The one day Write for the Web certificated course will help you to develop your writing style to get the most out of your content for online publications. Learn how to write with SEO in mind, understand user behaviour and begin to think of text as visual. Cover best practices for titles and subheadings, blogging and editorial planning. Learn tips to keep your writing interesting and with content that engages your audience.

The sessions take the form of group discussion and practical exercises overseen by an expert online writer and editor.

During the course, there will be a focus on adapting your written style, tone, and content for various types of audiences. The course will also cover the correct use of English, tricky grammar, spelling, and punctuation. There will be practical exercises on how to proofread and copy edit, to spot inconsistencies and errors.

Course Details

  • To write content for a digital web platform 
  • To write content that works for your organisation or brand 
  • To engage your audience with your online content 
  • To get your structure and copy editing techniques right
  • To work to house style 
  • To get your SEO right 
INTRODUCTION TO WRITING FOR THE WEB 
  • Why maintaining writing standards online is so important 
  • The differences between offline and online writing
  • Writing with your brand in mind
TARGETING ONLINE AUDIENCES
  • How visitors read online
  • A user-focused approach
  • Using plain English 
  • Engaging readers and getting the tone right
  • Titles and teaser text
  • Practical exercise
CONTENT STRUCTURE
  • Inverted pyramid copy structure
  • Sentence and paragraph length
  • Chunking up copy 
  • Developing a style guide for your online writing
  • Practical exercise
COPY EDITING & PROOF READING
    • Grammar, spelling and punctuation
    • Evergreen copy
    • Practical exercise
SEO
  • Headlines and sells
  • Content management
  • Google Trends
  • Linking
  • Practical exercise
HOUSE STYLE  
  • Developing an editorial style guide and branding 
  • Tone of voice
  • Practical exercise
QUALITY CONTROL  
  • Standards and checks
  • The final proof of the online copy
  • Final checks before going live

This course is for you if you are looking to improve your online writing skills and style. Whether that is through making your writing more exciting, or improving the clarity and persuasiveness of your content.

LSPR Professional Development Certificate. The Certificate is recognised by the: Continuing Professional Development (CPD) Certification Service: http://www.cpduk.co.uk

Booking Form


Interested in a group booking, or want to know more?

Contact Us


Course Options

All our courses are designed to be flexible to your needs and demands

Online and In-Person

All our courses can be taken live online or in-person at our Notting Hill centre.

Team Training

Book your team onto one of our scheduled courses where they will learn alongside other professionals, or book a customised private program with our assistance.

Tailored Programs

Need a course specific to your needs? We can tailor our programs to fit with your specifications.

Offers and Concessions

Interested in seeing what concessions may apply to you? Whether you are a charity or looking for group rates, we have special offers available to suit your circumstances and budgets.  

Additional Courses

Explore these three related courses – chosen and recommended by our industry experts.

Business Writing

Explore how to succinctly and consistently portray your message to key audiences, whilst improving clarity and accuracy in your writing.

Blogging

Define your blog writing goals, understand the best approach for structure, how to decide on topics, and content to engage your audiences, create effective marketing strategies, and how to achieve SEO optimisation for your blog.

Copy Editing

Gain the specific knowledge, and practical skills needed to copy edit, proofread and re-write to a high standard, whether your work is in a communications role or within the publishing industry.

Our Happy Clients

I very much enjoyed this course. It included everything I wanted to know… I only wish it lasted longer!

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Makenzie Dougall

Copy Editor

The course has grounded me in a better understanding of the industry processes and interdependencies.

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Sydney Radclyffe

Editor

Really enjoyed the session! Great to be learning from such well-informed professionals who have a great experience to share.

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Caterina Ponsicchi

Director

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Want to know more?

Book a free 15-minute chat with one of our advisors