Artificial Intelligence (AI) in Digital Marketing: A Practical Guide

PR16

1 Day: 10:30am - 3:30 pm

One-to-one sessions: 10.30 am – 2.30 pm

£680

Course Overview

Gain the mindset, skills, and roadmap to leverage AI tools and techniques in digital marketing with our intensive 1-day course. Develop a strategic understanding of the AI landscape and explore options for marketers. Experience popular AI marketing tools and analytics hands-on using real examples. Learn to apply AI effectively, addressing biases, privacy considerations, and best practices. Create an initial implementation plan tailored to your organisation’s unique digital marketing needs, considering budget, resources, and risk mitigation. This comprehensive course takes you from AI-curious to AI-capable, equipping you with practical knowledge to harness automation’s advantages while avoiding pitfalls. Discover how, when, and where to strategically introduce AI to boost productivity, output, and insights without compromising marketing quality or ethics.

Course Details

You will explore how to:

Create highly personalised customer experiences using AI-driven insights
Predict customer behaviour and trends to stay ahead of the market
Automate content creation to save time and improve engagement
Optimise your advertising spend with AI-powered targeting

We will cover:

Techniques for using AI to tailor marketing messages to individual customers
Methods for leveraging AI to forecast consumer patterns and market shifts
Tools and strategies for AI-assisted content generation and optimisation
Approaches to enhance ad performance and efficiency through AI analysis

How will this course benefit me?

This course will equip you with the latest AI skills to transform digital marketing. You will explore how to leverage AI for faster market research, improved audience targeting, automated content creation, predictive analytics, and increased message resonance. The practical training will help future-proof your skillset and boost engagement amid rapidly evolving consumer expectations. With AI fluency, you will drive greater impact with more personalised, data-driven marketing campaigns.

Offers and Concessions

The charity rate is a 15% discount.
Use code CHARITY15 to get 15% off your booking.

The group rate is a 15% discount for groups of 3.
Use code GROUP15 to get 15% off your booking.

If your group is more than 3,
Contact us at info@lspr-education.com for our special rates.

Subject to availability. These offers cannot be used in conjunction with any other offers and are available on selected courses.

Interested in a group booking, instalment payment, or want to know more?

Contact Us

Course Options

All of our short courses are designed to be flexible to your needs and demands

Online and In-Person

All of our short courses can be taken live online or in-person at our Notting Hill centre.

Team Training

Book your team onto one of our scheduled short courses where they will learn alongside other professionals, or book a customised private course with our assistance.

Tailored Programs

Need a course specific to your needs? We can tailor our short courses to fit with your specifications.

Additional Courses

Explore these three related short courses – chosen and recommended by our industry experts.

CSR and Sustainability

Explore how to develop a CSR and ESG culture for a purposeful business, alongside other socially responsible strategies to achieve successful outcomes.

Branding and Reputation Management

One-day course focusing on helping you understand the approaches to building trust, reputation, and loyalty for your brand.

PR Strategies and Campaigns

Understand how to plan and create effective PR campaigns, identify your key audiences, and explore the strategic steps required to create a structure for your PR campaigns.

Our Happy Clients

I was trained by an institution capable of turning the teaching and learning process into a truly memorable experience. My new journey starts with you LSPR! Thank you for everything.

Diana’s PR campaign course was so thorough and useful. I’ve come away from the course feeling a lot more confident!”

Really enjoyed the session! Great to be learning from such well-informed professionals who have a great experience to share.