PR Strategies and Campaigns

PR03

1 Day: 10:30am - 3:30pm

May be subject to minor time alterations

CPD Accredited Certificate

£680

Contact us for group rates

Course Overview

The course will help you understand how to plan and create effective PR campaigns, enhance engagement with your internal teams, identify your key audiences, and explore the strategic steps required to create a structure for your PR campaigns. You will explore how to plan your budget and resources and how to measure and evaluate the effectiveness of your campaigns. 

You will be trained by leading PR experts in the process of structuring your thinking and planning strategically for your own campaigns. 

Course Details

  • To determine your PR goals and objectives 
  • To understand the importance of effective internal communications for a PR campaign
  • To identify your target audiences and create personas for external communications and engagement strategies
  • To create a strategy by setting your SMART goals 
  • To set budgeting and planning techniques to enable your campaign to deliver a good ROI
  • To implement good practice by evaluating your PR campaigns 
  • Establishing your PR goals and objectives
  • Creating successful internal communications strategies, to gain maximum engagement 
  • Identifying your external audiences, and establishing engagement  
  • Using SMART objectives to achieve your PR goals 
  • Planning your budgeting, in terms of human and other resources, for the best outcomes 
  • Evaluating and measuring the success of your campaigns 

The course is suitable for anyone who wants to bring some structure and planning to their PR activities in a practical and engaging atmosphere. 

Whether you work in marketing, communications, PR, or are looking to use PR for your organisation, or as a start-up, the course will help you gain the skills to analyse, plan and measure your PR activities and campaigns. 

LSPR Professional Development Certificate. The Certificate is recognised by the: Continuing Professional Development (CPD) Certification Service: http://www.cpduk.co.uk

Booking Form


Interested in a group booking, or want to know more?

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Course Options

All our courses are designed to be flexible to your needs and demands

Online and In-Person

All our courses can be taken live online or in-person at our Notting Hill centre.

Team Training

Book your team onto one of our scheduled courses where they will learn alongside other professionals, or book a customised private program with our assistance.

Tailored Programs

Need a course specific to your needs? We can tailor our programs to fit with your specifications.

Offers and Concessions

Interested in seeing what concessions may apply to you? Whether you are a charity or looking for group rates, we have special offers available to suit your circumstances and budgets.  

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Fundamentals of Public Relations

Obtain essential skills in Public Relations for developing robust strategies that enhance the reputation of your brand and corporate image.

Our Happy Clients

An amazing experience! I have learned so much and I am excited to go back to work.

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Lilian Phido

Head of Communications

Diana’s PR campaign course was so thorough and useful. I’ve come away from the course feeling a lot more confident!”​

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Fiona Hughes

PR Manager

Really enjoyed the session! Great to be learning from such well-informed professionals who have a great experience to share.

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Caterina Ponsicchi

Director

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Want to know more?

Book a free 15-minute chat with one of our advisors