PR Strategies and Campaigns
1 Day: 10:30am - 3:30pm
May be subject to minor time alterations
CPD Accredited Certificate
Contact us for group rates
The PR Strategies and Campaigns certificated course will help you plan, struture, and create strategies for your PR campaigns. We will explore ideas to enhance stakeholder engagement with your internal teams and external audiences. We will cover good practice for measuring and evaluating the effectiveness of your campaigns.
You will be trained by leading PR experts in the process of structuring your creative thinking and planning strategically for your campaigns.
- Outline objectives for your PR campaigns – SMART goals
- Implement clear internal communications for your team to be onboard with the objectives of the campaigns
- Identify your target audiences for targeted external communications and engagement strategies
- Effective budgeting and planning techniques to enable your campaign to deliver a good ROI
- Implement good practice for measuring and evaluating your PR campaigns
- Establishing the objectives of your PR campaigns – toolkit: SMART goals
- Creating successful internal communications strategies, to gain your team’s engagement and utilise their skills
- Identifying your external audiences, and enhancing engagement
- Planning your budgeting, by allocating resources, for the best outcomes
- Evaluating and measuring the success of your campaigns
The course is suitable for anyone who wants to bring some structure and planning to their PR activities in a practical and engaging atmosphere.
Whether you work in marketing, communications, PR, or are looking to use PR for your organisation, or as a start-up, the course will help you gain the skills to analyse, plan and measure your PR activities and campaigns.
LSPR Professional Development Certificate. The Certificate is recognised by the: Continuing Professional Development (CPD) Certification Service: http://www.cpduk.co.uk
Interested in a group booking, or want to know more?
All our courses are designed to be flexible to your needs and demands
Offers and Concessions
Interested in seeing what concessions may apply to you? Whether you are a charity or looking for group rates, we have special offers available to suit your circumstances and budgets.
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Our Happy Clients
An amazing experience! I have learned so much and I am excited to go back to work.
Head of Communications
Diana’s PR campaign course was so thorough and useful. I’ve come away from the course feeling a lot more confident!”
Really enjoyed the session! Great to be learning from such well-informed professionals who have a great experience to share.
Want to know more?
Book a free 15-minute chat with one of our advisors