PR Strategies and Campaigns


1 Day: 10:30am - 3:30pm

May be subject to minor time alterations

CPD Accredited Certificate


Contact us for group rates

Course Overview

The PR Strategies and Campaigns certificated course will help you plan, struture, and create strategies for your PR campaigns. We will explore ideas to enhance stakeholder engagement  with your internal teams and external audiences. We will cover good practice for  measuring and evaluating the effectiveness of your campaigns.

You will be trained by leading PR experts in the process of structuring your creative thinking and planning strategically for your campaigns. 

Course Details

  • Outline objectives  for your PR campaigns – SMART goals
  • Implement  clear internal communications for your team to be onboard with the objectives of the campaigns
  • Identify your target audiences  for targeted external communications and engagement strategies 
  • Effective budgeting and planning techniques to enable your campaign to deliver a good ROI
  • Implement good practice for measuring and evaluating your PR campaigns 
  • Establishing the objectives of your PR campaigns – toolkit: SMART goals 
  • Creating successful internal communications strategies, to gain your team’s engagement and utilise their skills
  • Identifying your external audiences, and enhancing engagement  
  • Planning your budgeting, by allocating resources, for the best outcomes 
  • Evaluating and measuring the success of your campaigns 

The course is suitable for anyone who wants to bring some structure and planning to their PR activities in a practical and engaging atmosphere. 

Whether you work in marketing, communications, PR, or are looking to use PR for your organisation, or as a start-up, the course will help you gain the skills to analyse, plan and measure your PR activities and campaigns. 

LSPR Professional Development Certificate. The Certificate is recognised by the: Continuing Professional Development (CPD) Certification Service:

Booking Form

Interested in a group booking, or want to know more?

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Course Options

All our courses are designed to be flexible to your needs and demands

Online and In-Person

All our courses can be taken live online or in-person at our Notting Hill centre.

Team Training

Book your team onto one of our scheduled courses where they will learn alongside other professionals, or book a customised private program with our assistance.

Tailored Programs

Need a course specific to your needs? We can tailor our programs to fit with your specifications.

Offers and Concessions

Interested in seeing what concessions may apply to you? Whether you are a charity or looking for group rates, we have special offers available to suit your circumstances and budgets.  

Additional Courses

Explore these three related courses – chosen and recommended by our industry experts.

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Branding and Reputation Management

One-day course focusing on helping you understand the approaches to building trust, reputation, and loyalty for your brand.

Fundamentals of Public Relations

Obtain essential skills in Public Relations for developing robust strategies that enhance the reputation of your brand and corporate image.

Our Happy Clients

An amazing experience! I have learned so much and I am excited to go back to work.

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Lilian Phido

Head of Communications

Diana’s PR campaign course was so thorough and useful. I’ve come away from the course feeling a lot more confident!”​

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Fiona Hughes

PR Manager

Really enjoyed the session! Great to be learning from such well-informed professionals who have a great experience to share.

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Caterina Ponsicchi


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Want to know more?

Book a free 15-minute chat with one of our advisors