PR Strategies and Campaigns
1 Day: 10:30am - 3:30pm
May be subject to minor time alterations
CPD Accredited Certificate
Contact us for group rates
The course will help you understand how to plan and create effective PR campaigns, enhance engagement with your internal teams, identify your key audiences, and explore the strategic steps required to create a structure for your PR campaigns. You will explore how to plan your budget and resources and how to measure and evaluate the effectiveness of your campaigns.
You will be trained by leading PR experts in the process of structuring your thinking and planning strategically for your own campaigns.
- To determine your PR goals and objectives
- To understand the importance of effective internal communications for a PR campaign
- To identify your target audiences and create personas for external communications and engagement strategies
- To create a strategy by setting your SMART goals
- To set budgeting and planning techniques to enable your campaign to deliver a good ROI
- To implement good practice by evaluating your PR campaigns
- Establishing your PR goals and objectives
- Creating successful internal communications strategies, to gain maximum engagement
- Identifying your external audiences, and establishing engagement
- Using SMART objectives to achieve your PR goals
- Planning your budgeting, in terms of human and other resources, for the best outcomes
- Evaluating and measuring the success of your campaigns
The course is suitable for anyone who wants to bring some structure and planning to their PR activities in a practical and engaging atmosphere.
Whether you work in marketing, communications, PR, or are looking to use PR for your organisation, or as a start-up, the course will help you gain the skills to analyse, plan and measure your PR activities and campaigns.
Interested in a group booking, or want to know more?
All our courses are designed to be flexible to your needs and demands
Offers and Concessions
Interested in seeing what concessions may apply to you? Whether you are a charity or looking for group rates, we have special offers available to suit your circumstances and budgets.
Explore these three related courses – chosen and recommended by our industry experts.
Our Happy Clients
An amazing experience! I have learned so much and I am excited to go back to work.
Head of Communications
Diana’s PR campaign course was so thorough and useful. I’ve come away from the course feeling a lot more confident!”
Really enjoyed the session! Great to be learning from such well-informed professionals who have a great experience to share.