PR Strategies and Campaigns


1 Day: 10:30am - 3:30pm

May be subject to minor time alterations

CPD Accredited Certificate


Contact us for group rates

Course Overview

The PR Strategies and Campaigns certificated short course will help you plan, structure, and create strategies for your PR campaigns. We will explore ideas to enhance stakeholder engagement with your internal teams and external audiences. We will cover good practice for measuring and evaluating the effectiveness of your campaigns.

You will be trained by leading PR experts in the process of structuring your creative thinking and planning strategically for your campaigns. 

Course Details

  • Outline objectives  for your PR campaigns – SMART goals
  • Implement clear internal communications for your team to be onboard with the objectives of the campaigns
  • Identify your target audiences  for targeted external communications and engagement strategies 
  • Effective budgeting and planning techniques to enable your campaign to deliver a good ROI
  • Implement good practice for measuring and evaluating your PR campaigns 
  • Establishing the objectives of your PR campaigns – toolkit: SMART goals 
  • Creating successful internal communications strategies, to gain your team’s engagement and utilise their skills
  • Identifying your external audiences, and enhancing engagement  
  • Planning your budgeting, by allocating resources, for the best outcomes 
  • Evaluating and measuring the success of your campaigns 

The course is suitable for anyone who wants to bring some structure and planning to their PR activities in a practical and engaging atmosphere. 

Whether you work in marketing, communications, PR, or are looking to use PR for your organisation, or as a start-up, the course will help you gain the skills to analyse, plan and measure your PR activities and campaigns. 

LSPR Professional Development Certificate. The Certificate is recognised by the: Continuing Professional Development (CPD) Certification Service:

Booking Form

Course Dates

  • Tuesday 3rd October 2023 (Online)
  • Tuesday 17th October 2023 (In-Person)
  • Tuesday 31st October 2023 (Online)
  • Tuesday 14th November 2023 (In-Person)
  • Tuesday 28th November 2023 (Online)
  • Tuesday 12th December 2023 (In-Person)

Offers and Concessions

The charity rate is a 15% discount.
Use code CHARITY15 to get 15% off your booking.
The group rate is a 15% discount for groups of 3.
Use code GROUP15 to get 15% off your booking.
If your group is more than 3,
Contact us at for our special rates.
Subject to availability. These offers cannot be used in conjunction with any other offers and are available on selected courses. 
Interested in a group booking, instalment payment, or want to know more?

Contact Us

Course Options

All of our short courses are designed to be flexible to your needs and demands

Online and In-Person

All of our short courses can be taken live online or in-person at our Notting Hill centre.

Team Training

Book your team onto one of our scheduled short courses where they will learn alongside other professionals, or book a customised private course with our assistance.

Tailored Programs

Need a course specific to your needs? We can tailor our short courses to fit with your specifications.

Additional Courses

Explore these three related short courses – chosen and recommended by our industry experts.

CSR and Sustainability

Explore how to develop a CSR and ESG culture for a purposeful business, alongside other socially responsible strategies to achieve successful outcomes.

Branding and Reputation Management

One-day course focusing on helping you understand the approaches to building trust, reputation, and loyalty for your brand.

Fundamentals of Public Relations

Obtain essential skills in Public Relations for developing robust strategies that enhance the reputation of your brand and corporate image.

Our Happy Clients

I was trained by an institution capable of turning the teaching and learning process into a truly memorable experience. My new journey starts with you LSPR! Thank you for everything.

Oana Violeta Tiron

Assistant Project Manager

Diana’s PR campaign course was so thorough and useful. I’ve come away from the course feeling a lot more confident!”​

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Fiona Hughes

PR Manager

Really enjoyed the session! Great to be learning from such well-informed professionals who have a great experience to share.

Women with yellow background smiling at the camera.

Caterina Ponsicchi


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Want to know more?

Book a free 15-minute chat with one of our advisors