Utilising Artificial Intelligence in PR and Communications
PR15
1 Day: 10:30am - 3:30 pm
One-to-one sessions: 10.30 am – 2.30 pm
Diploma Certificate
£980
Contact us for group rates
Course Overview
This intensive 1-day Utilising AI in PR and Communications course equips communications professionals with the mindset, skills and roadmap needed to effectively leverage AI tools and techniques within your organisations. It starts by building a strategic understanding of the AI landscape and options for communicators. Through hands-on sessions, participants directly experience popular AI writing assistants, analytics and more using real examples. The course tackles head-on how to responsibly apply AI, outlining biases, privacy considerations and best practices. You will walk away not just with knowledge, but with an initial implementation plan customised for injecting AI into your unique communication function in phases, based on budget, resources and risk mitigation tactics.
The short course is designed to take you from AI-curious to AI-capable, arming you with the practical know-how to harness automation’s advantages while avoiding pitfalls. You will learn how, when and where to strategically introduce AI to boost productivity, output and insights without compromising quality or ethics.
Course Details
- Grasp real-world examples of AI applications in PR and communications.
- Formulate an AI strategy for communications functions.
- Gain hands-on AI tools like automated copywriting and image generation.
- Learn methodologies for phased integration of AI transformations.
- Develop an ethical governance framework for responsible AI usage
- Examples of good and poor practice of AI use in communications.
- Developing an AI strategy for your organisation.
- Methodologies and tools for phasing in AI transformations.
- Building an ethical governance framework for using AI responsibly.
This course will equip you with the latest AI skills to transform public relations and communications. You’ll learn to leverage AI for faster market research, improved audience targeting, automated content creation, predictive analytics, and increased message resonance. The practical training will help future-proof your skillset and boost engagement amid rapidly evolving consumer expectations. With AI fluency, you’ll drive greater impact with more personalized, data-driven campaigns.
LSPR Professional Development Diploma. The Diploma is recognised by the: Continuing Professional Development (CPD) Certification Service: www.cpduk.co.uk
Offers and Concessions
The charity rate is a 15% discount.
Use code CHARITY15 to get 15% off your booking.
The group rate is a 15% discount for groups of 3.
Use code GROUP15 to get 15% off your booking.
If your group is more than 3,
Contact us at info@lspr-education.com for our special rates.
Interested in a group booking, instalment payment, or want to know more?
Contact Us
Course Options
All of our short courses are designed to be flexible to your needs and demands
Online and In-Person
All of our short courses can be taken live online or in-person at our Notting Hill centre.
Team Training
Book your team onto one of our scheduled short courses where they will learn alongside other professionals, or book a customised private course with our assistance.
Tailored Programs
Need a course specific to your needs? We can tailor our short courses to fit with your specifications.
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Our Happy Clients
I was trained by an institution capable of turning the teaching and learning process into a truly memorable experience. My new journey starts with you LSPR! Thank you for everything.
Oana Violeta Tiron
Assistant Project Manager
Diana’s PR campaign course was so thorough and useful. I’ve come away from the course feeling a lot more confident!”
Fiona Hughes
PR Manager
Really enjoyed the session! Great to be learning from such well-informed professionals who have a great experience to share.
Caterina Ponsicchi
Director
Want to know more?
Book a free 15-minute chat with one of our advisors