Branding and Reputation Management

PR02

1 Day: 10:30am - 3:30pm

May be subject to minor time alterations

CPD Accredited Certificate

£680

Contact us for group rates

Course Overview

The course will help you understand the approaches to building trust, reputation, and loyalty for your brand. It will guide you with creating successful, engaging, and effective communication strategies. Develop your skills in creating branding strategies that enhance your brand’s image and engage with your target audiences. 

Learn how successful brands have been exposed to change and how they have adapted with robust, yet flexible strategies that have helped shape the brand’s positioning. 

Uncover the importance of managing the reputation of your brand. We will explore online reputation management in terms of the impact of how to protect your brand from exposure to risks. 

Course Details

  • To develop strategies to protect the brand’s reputation 
  • To manage the branding strategies
  • To understand what makes a product or service into a desirable brand
  • To develop effective stakeholder branding experiences and engagement 
  • To handle brand messaging and engage with online brand communities 
  • Establishing your PR goals and objectives 
  • Creating successful internal communications strategies, to gain maximum engagement 
  • Identifying your external audiences, and establishing engagement  
  • Using SMART objectives to achieve your PR goals 
  • Planning your budgeting, in terms of human and other resources, for the best outcomes 
  • Evaluating and measuring the success of your campaigns 

The course is for anyone looking working in PR and communications and is looking to establish a structured approach to their PR planning activities.  

LSPR Professional Development Diploma. The Diploma is recognised by the: Continuing Professional Development (CPD) Certification Service: http://www.cpduk.co.uk

 

Booking Form


Interested in a group booking, or want to know more?

Contact Us


Course Options

All our courses are designed to be flexible to your needs and demands

Online and In-Person

All our courses can be taken live online or in-person at our Notting Hill centre.

Team Training

Book your team onto one of our scheduled courses where they will learn alongside other professionals, or book a customised private program with our assistance.

Tailored Programs

Need a course specific to your needs? We can tailor our programs to fit with your specifications.

Offers and Concessions

Interested in seeing what concessions may apply to you? Whether you are a charity or looking for group rates, we have special offers available to suit your circumstances and budgets.  

Additional Courses

Explore these three related courses – chosen and recommended by our industry experts.

CSR and Sustainability

Explore how to develop a CSR and ESG culture for a purposeful business, alongside other socially responsible strategies to achieve successful outcomes.

Fundamentals of Public Relations

Obtain essential skills in Public Relations for developing robust strategies that enhance the reputation of your brand and corporate image.

PR Strategies and Campaigns

Understand how to plan and create effective PR campaigns, identify your key audiences, and explore the strategic steps required to create a structure for your PR campaigns.

Our Happy Clients

An amazing experience! I have learned so much and I am excited to go back to work.

Women smiling at the camera
Lilian Phido

Head of Communications

Diana’s PR campaign course was so thorough and useful. I’ve come away from the course feeling a lot more confident!”​

Women standing in front of logo signs smiling at the camera

Fiona Hughes

PR Manager

Really enjoyed the session! Great to be learning from such well-informed professionals who have a great experience to share.

Women with yellow background smiling at the camera.

Caterina Ponsicchi

Director

Women at a desk looking ahead at a person on a desktop screen, chatting together.

Want to know more?

Book a free 15-minute chat with one of our advisors