Branding and
Reputation Management

PR02

1 Day: 10:30am - 3:30pm

May be subject to minor time alterations

CPD Accredited Certificate

£680

Course Overview

The Branding and Reputation Management short course will help you understand the approaches to building trust, reputation, and loyalty for your brand. It will guide you with creating successful, engaging, and effective communication strategies. Develop your skills in creating strategies that enhance your brand’s image and engage with your target audiences. With a focus on how successful brands have been exposed to change and how they have adapted with robust, yet flexible strategies that have helped shape the brand’s positioning.

We will uncover the importance of managing the reputation of your brand. We will explore online reputation management in terms of the impact of how to protect your brand from exposure to risks.

Course Details

You will explore how to:

Develop strategies to protect the brand’s reputation 
Manage the branding strategies
Understand what makes a product or service a desirable brand
Develop effective stakeholder engagement 
Handle brand messaging and engage with stakeholder communities

We will cover:

Establishing your PR goals and objectives
Creating successful internal communications strategies, to gain maximum engagement
Identifying your external audiences, and establishing engagement
Using SMART objectives to achieve your PR goals
Planning your budgeting, in terms of human and other resources, for the best outcomes
Evaluating and measuring the success of your PR campaigns

Is this course suitable for me?

The course is for anyone looking working in PR and communications and is looking to establish a structured approach to their PR planning activities.

Award and Recognition

LSPR Professional Development Diploma. The Diploma is recognised by the: Continuing Professional Development (CPD) Certification Service: http://www.cpduk.co.uk

Booking Form

Course Dates

Monday 2nd October 2023 (Online)
Monday 16th October 2023 (In-Person)
Monday 30th October 2023 (Online)
Monday 13th November 2023 (In-Person)
Monday 27th November 2023 (Online)
Monday 11th December 2023 (In-Person)

Offers and Concessions

The charity rate is a 15% discount.
Use code CHARITY15 to get 15% off your booking.

The group rate is a 15% discount for groups of 3.
Use code GROUP15 to get 15% off your booking.

If your group is more than 3,
Contact us at info@lspr-education.com for our special rates.

Subject to availability. These offers cannot be used in conjunction with any other offers and are available on selected courses.

Interested in a group booking, instalment payment, or want to know more?

Contact Us

Course Options

All of our short courses are designed to be flexible to your needs and demands

Online and In-Person

All of our short courses can be taken live online or in-person at our Notting Hill centre.

Team Training

Book your team onto one of our scheduled short courses where they will learn alongside other professionals, or book a customised private course with our assistance.

Tailored Programs

Need a course specific to your needs? We can tailor our short courses to fit with your specifications.

Additional Courses

Explore these three related short courses – chosen and recommended by our industry experts.

CSR and Sustainability

Explore how to develop a CSR and ESG culture for a purposeful business, alongside other socially responsible strategies to achieve successful outcomes.

Fundamentals of Public Relations

Obtain essential skills in Public Relations for developing robust strategies that enhance the reputation of your brand and corporate image.

PR Strategies and Campaigns

Understand how to plan and create effective PR campaigns, identify your key audiences, and explore the strategic steps required to create a structure for your PR campaigns.

Our Happy Clients

I was trained by an institution capable of turning the teaching and learning process into a truly memorable experience. My new journey starts with you LSPR! Thank you for everything.

Diana’s PR campaign course was so thorough and useful. I’ve come away from the course feeling a lot more confident!”

Really enjoyed the session! Great to be learning from such well-informed professionals who have a great experience to share.

Want to know more?

Book a free 15-minute chat with one of our advisors