Branding and Reputation Management
1 Day: 10:30am - 3:30pm
May be subject to minor time alterations
CPD Accredited Certificate
Contact us for group rates
The course will help you understand the approaches to building trust, reputation, and loyalty for your brand. It will guide you with creating successful, engaging, and effective communication strategies. Develop your skills in creating branding strategies that enhance your brand’s image and engage with your target audiences.
Learn how successful brands have been exposed to change and how they have adapted with robust, yet flexible strategies that have helped shape the brand’s positioning.
Uncover the importance of managing the reputation of your brand. We will explore online reputation management in terms of the impact of how to protect your brand from exposure to risks.
- To develop strategies to protect the brand’s reputation
- To manage the branding strategies
- To understand what makes a product or service into a desirable brand
- To develop effective stakeholder branding experiences and engagement
- To handle brand messaging and engage with online brand communities
- Establishing your PR goals and objectives
- Creating successful internal communications strategies, to gain maximum engagement
- Identifying your external audiences, and establishing engagement
- Using SMART objectives to achieve your PR goals
- Planning your budgeting, in terms of human and other resources, for the best outcomes
- Evaluating and measuring the success of your campaigns
The course is for anyone looking working in PR and communications and is looking to establish a structured approach to their PR planning activities.
Interested in a group booking, or want to know more?
All our courses are designed to be flexible to your needs and demands
Offers and Concessions
Interested in seeing what concessions may apply to you? Whether you are a charity or looking for group rates, we have special offers available to suit your circumstances and budgets.
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Our Happy Clients
An amazing experience! I have learned so much and I am excited to go back to work.
Head of Communications
Diana’s PR campaign course was so thorough and useful. I’ve come away from the course feeling a lot more confident!”
Really enjoyed the session! Great to be learning from such well-informed professionals who have a great experience to share.