Media Relations and
Press Release Writing
PR12
1 Day: 10:30am - 3:30pm
May be subject to minor time alterations
CPD Accredited Certificate
£680
Contact us for group rates
Course Overview
Managing your media campaigns and engagement is an essential skill for PR professionals. Learning how to enhance your relationship with the press and writing stand-out press releases are the building blocks for communicating your brand effectively. The Media Relations and Press Releasing course covers the practical elements of creating structure and strategies around your media relations and writing effective press releases.
The training will focus at identifying the most suitable types of media for your brand, how to build your media contacts and how to structure and write newsworthy and compelling press releases. You will also learn how to strategically plan your media campaigns.
Course Details
- Understand the different types of media and build your contacts with journalists
- Write effective press releases, with a focus on structure, tone and balance
- Develop a successful media strategy
- Frame your branding messages within your media communications
- Exploring the different types of media
- Understanding how to create your media contact list and building your relationship with journalists
- Writing persuasive and compelling press releases
- Making your press release stand out from the crowd and getting the timing right
- Developing media strategies that produce results
- Framing and re-framing messages to position your brand effectively
The course is recommended for in-house and client-side PR professionals managing PR and media strategies. It is suitable for anyone involved in writing press releases and creating media campaigns internally or on behalf of clients.
LSPR Professional Development Certificate. The Certificate is recognised by the: Continuing Professional Development (CPD) Certification Service: www.cpduk.co.uk
Booking Form
Interested in a group booking, or want to know more?
Contact Us
Course Options
All our courses are designed to be flexible to your needs and demands
Online and In-Person
All our courses can be taken live online or in-person at our Notting Hill centre.
Team Training
Book your team onto one of our scheduled courses where they will learn alongside other professionals, or book a customised private program with our assistance.
Tailored Programs
Need a course specific to your needs? We can tailor our programs to fit with your specifications.
Offers and Concessions
Interested in seeing what concessions may apply to you? Whether you are a charity or looking for group rates, we have special offers available to suit your circumstances and budgets.
Additional Courses
Explore these three related courses – chosen and recommended by our industry experts.
CSR and Sustainability
Explore how to develop a CSR and ESG culture for a purposeful business, alongside other socially responsible strategies to achieve successful outcomes.
Branding and Reputation Management
One-day course focusing on helping you understand the approaches to building trust, reputation, and loyalty for your brand.
PR Strategies and Campaigns
Understand how to plan and create effective PR campaigns, identify your key audiences, and explore the strategic steps required to create a structure for your PR campaigns.
Our Happy Clients
An amazing experience! I have learned so much and I am excited to go back to work.
Lilian Phido
Head of Communications
Diana’s PR campaign course was so thorough and useful. I’ve come away from the course feeling a lot more confident!”
Fiona Hughes
PR Manager
Really enjoyed the session! Great to be learning from such well-informed professionals who have a great experience to share.
Caterina Ponsicchi
Director
Want to know more?
Book a free 15-minute chat with one of our advisors