Media Relations and
Press Release Writing


1 Day: 10:30am - 3:30pm

May be subject to minor time alterations

CPD Accredited Certificate


Contact us for group rates

Course Overview

Managing your media campaigns and engagement is an essential skill for PR professionals. Learning how to enhance your relationship with the press and writing stand-out press releases are the building blocks for communicating your brand effectively. The Media Relations and Press Releasing short course covers the practical elements of creating structure and strategies around your media relations and writing effective press releases.

The training will focus at identifying the most suitable types of media for your brand, how to build your media contacts and how to structure and write newsworthy and compelling press releases. You will also learn how to strategically plan your media campaigns. 

Course Details

  • Understand the different types of media and build your contacts with journalists
  • Write effective press releases, with a focus on structure, tone and balance
  • Develop a successful media strategy 
  • Frame your branding messages within your media communications
  • Exploring the different types of media  
  • Understanding how to create your media contact list and building your relationship with journalists 
  • Writing persuasive and compelling press releases 
  • Making your press release stand out from the crowd and getting the timing right  
  • Developing media strategies that produce results 
  • Framing and reframing messages to position your brand effectively 

The course is recommended for in-house and client-side PR professionals managing PR and media strategies. It is suitable for anyone involved in writing press releases and creating media campaigns, internally or on behalf of clients.

LSPR Professional Development Certificate. The Certificate is recognised by the: Continuing Professional Development (CPD) Certification Service:

Booking Form

Offers and Concessions

The charity rate is a 15% discount.
Use code CHARITY15 to get 15% off your booking.
The group rate is a 15% discount for groups of 3.
Use code GROUP15 to get 15% off your booking.
If your group is more than 3,
Contact us at for our special rates.
Subject to availability. These offers cannot be used in conjunction with any other offers and are available on selected courses. 
Interested in a group booking, instalment payment, or want to know more?

Contact Us

Course Options

All of our short courses are designed to be flexible to your needs and demands

Online and In-Person

All of our short courses can be taken live online or in-person at our Notting Hill centre.

Team Training

Book your team onto one of our scheduled short courses where they will learn alongside other professionals, or book a customised private course with our assistance.

Tailored Programs

Need a course specific to your needs? We can tailor our short courses to fit with your specifications.

Additional Courses

Explore these three related short courses – chosen and recommended by our industry experts.

CSR and Sustainability

Explore how to develop a CSR and ESG culture for a purposeful business, alongside other socially responsible strategies to achieve successful outcomes.

Branding and Reputation Management

One-day course focusing on helping you understand the approaches to building trust, reputation, and loyalty for your brand.

PR Strategies and Campaigns

Understand how to plan and create effective PR campaigns, identify your key audiences, and explore the strategic steps required to create a structure for your PR campaigns.

Our Happy Clients

I was trained by an institution capable of turning the teaching and learning process into a truly memorable experience. My new journey starts with you LSPR! Thank you for everything.

Oana Violeta Tiron

Assistant Project Manager

Diana’s PR campaign course was so thorough and useful. I’ve come away from the course feeling a lot more confident!”​

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Fiona Hughes

PR Manager

Really enjoyed the session! Great to be learning from such well-informed professionals who have a great experience to share.

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Caterina Ponsicchi


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Want to know more?

Book a free 15-minute chat with one of our advisors