Media Relations and
Press Release Writing

PR12

1 Day: 10:30am - 3:30pm

May be subject to minor time alterations

CPD Accredited Certificate

£680

Contact us for group rates

Course Overview

Managing your media relations and engagement is an essential skill for PR professionals. Learning how to enhance your relationship with the press and writing stand-out press releases are the building blocks for communicating your brand effectively.  

Whilst you are on the course, you will look at identifying the most suitable types of media for your brand, how to build your media contacts and how to structure and write newsworthy and compelling press releases. You will also learn how to strategically plan your media campaigns. 

Course Details

  • To understand the different types of media and build your contacts with journalists
  • To write effective press releases
  • To write press releases with the correct structure, balance, tone, and style
  • To develop a successful media strategy
  • To make social media work for your media campaigns
  • How to frame your branding messages within your media communications
  • Exploring the different types of media  
  • Understanding how to create your media contact list and building your relationship with journalists 
  • Writing persuasive and compelling press releases 
  • Making your press release stand out from the crowd and getting the timing right  
  • Developing media strategies that produce results 
  • Framing and re-framing messages to position your brand effectively 

The course is recommended for in-house and client-side PR professionals managing PR and media strategies. It is suitable for anyone involved in writing press releases and creating media campaigns internally or on behalf of clients.

LSPR Professional Development Certificate. The Certificate is recognised by the: Continuing Professional Development (CPD) Certification Service: www.cpduk.co.uk

Booking Form


Interested in a group booking, or want to know more?

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Course Options

All our courses are designed to be flexible to your needs and demands

Online and In-Person

All our courses can be taken live online or in-person at our Notting Hill centre.

Team Training

Book your team onto one of our scheduled courses where they will learn alongside other professionals, or book a customised private program with our assistance.

Tailored Programs

Need a course specific to your needs? We can tailor our programs to fit with your specifications.

Offers and Concessions

Interested in seeing what concessions may apply to you? Whether you are a charity or looking for group rates, we have special offers available to suit your circumstances and budgets.  

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PR Strategies and Campaigns

Understand how to plan and create effective PR campaigns, identify your key audiences, and explore the strategic steps required to create a structure for your PR campaigns.

Our Happy Clients

An amazing experience! I have learned so much and I am excited to go back to work.

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Lilian Phido

Head of Communications

Diana’s PR campaign course was so thorough and useful. I’ve come away from the course feeling a lot more confident!”​

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Fiona Hughes

PR Manager

Really enjoyed the session! Great to be learning from such well-informed professionals who have a great experience to share.

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Caterina Ponsicchi

Director

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