Fundamentals of Risk Management and Crisis Communications

• Manage your crisis communications
• Enhance internal communications and engagement
• Manage the risk factors when event planning
• Understand how to manage risk and implement a crisis plan
• Prepare for media handling during a crisis

Day 1 – Planning your Crisis Communications

• Exploring the benefits of early risk management and intervention in avoiding a crisis  
• Integrating your internal communications to your crisis planning. Using effective internal communications to deliver key messages during times of change  

Day 2 – Strategic Event Management

• Align memorable events to brand values and goals
• Manage logistics, budgets, and timelines skilfully
• Engage audiences before, during and after events
• Develop contingency plans to minimize disruptions, anticipate issues and handle risk
• Implement safety and security measures appropriately

Day 3 – Internal Communications  

• Enhancing internal communications and engagement 
• Exploring different approaches and systems for internal communications 
• Improving your listening skills and tackling performance problems effectively 
• Setting clear objectives through clear and consistent messages 
• Team-building and cohesive working relationships 

Day 4 – Risk and Crisis Management   

• Managing risk and minimise damage to the reputation of the brand  
• Identifying and develop issue management plans and analysis  
• Engaging and communicating difficult issues with key stakeholders 
• Developing an effective media communications plan  

Day 5 – Crisis Media Handling  

• Media handling during a crisis, using the best practice in media interviews 
• Different types of media interviews, including media briefings and press conferences 
• Framing and staying on message during an interview 
• Preparing crisis messages – being proactive and not reactive 
• Giving interviews under pressure and dealing with difficult and tricky questions 

The course is suitable for anyone working in marketing, PR, and communications, in-house, or consulting agency and is involved in risk assessment or managing your brand’s reputation.

It will equip you with the core skills required to prepare for the unexpected and proactively anticipate risk and effectively handle a crisis to protect the brand’s reputation.

You will learn how to minimise risk by reviewing current issues, trends, and risk situations.

LSPR Professional Development Diploma. The Diploma is recognised by the: Continuing Professional Development (CPD) Certification Service: http://www.cpduk.co.uk