Our Story, Vision,
Ethos and Values
Our Founder
LSPR is the brainchild of our founder John Dalton. Back in 1992, John was at the start of his first career in publishing and keen on expanding into PR. He was looking to professionally develop his skill set within PR and brand management, but unable to find an efficient short course that suited his needs. This led him to identify a gap in the market. That gap led to the inception of LSPR.
Vision
His vision resolved around the goal of providing businesses and newcomers to the industry with insights into how building a reputation could help offer brands a competitive edge. He recognised the increasing importance of social influence, and the role of experiences in helping brands stand out.

Ethos
The ideas from those initial days continue to be central to our values. The concept that reputation is at the heart of PR remains the essence of our training and consultancy.
This approach to PR resonated with clients globally, leading to rapid growth and expansion for LSPR and a high demand for our short courses. We act independently and are not held back from developing and being creative in how we support, share, and enhance knowledge and skills.
Since then we have developed our range of courses over 6 main categories: PR & Communications, Risk and Crisis Communications, Media & Press Relations, Writing & Editing, Management & Leadership and Digital Media
Since then we have developed our range of courses over 6 main categories: PR & Communications, Risk and Crisis Communications, Media & Press Relations, Writing & Editing, Management & Leadership and Digital Media

Our Values
Loyalty
to our teams, clients and partnerships by connecting to each other and building solid relationships that drive mutual success. We care deeply about giving a great service and delving deep into what our customers, employees and communities are looking for from us and from each other. We take pride in what we do.
Skills
are key as we strive to enhance our knowledge and know-how to improve our client’s skills. We bring together industry professionals to get the job done.
Passion
loving and enjoying what we do makes our work a joy! From senior leadership to new hires, we are tight-knit team with an agile work ethos. Everyone has a voice and a say in driving our work forward and we are loving the journey!
Reputation
integrity, respect, open communication and honesty are at the core of our values. We have built a service founded on trust and reputation that has served us well over the last 30 years. Long may it continue!
Reputation Management
Building meaningful relationships
To establish a place where individuals come together to discuss ideas, share opinions and be guided by experts. This approach forms the foundation of our values, which encompass trust, transparency and building strong relationships. We pride ourselves on being a forward-thinking organisation, dedicated to providing practical training that places reputation management at the heart of every course we offer.


