Our Story, Vision,
Ethos and Values

Our Founder

LSPR is the brainchild of our founder John Dalton. Back in 1992, John was at the start of his first career in publishing and keen on expanding into PR. He was looking to professionally develop his skill set within PR and brand management, but unable to find an efficient short course that suited his needs. This led him to identify a gap in the market. That gap led to the inception of LSPR.


His vision resolved around the goal of providing businesses and newcomers to the industry with insights into how building a reputation could help offer brands a competitive edge. He recognised the increasing importance of social influence, and the role of experiences in helping brands stand out.  
Man in blue suit and purple tie sitting, and smiling at the camera in front of a background full of logos


The ideas from those initial days continue to be central to our values. The concept that reputation is at the heart of PR remains the essence of our training and consultancy.

This approach to PR resonated with clients globally, leading to rapid growth and expansion for LSPR and a high demand for our short courses. We act independently and are not held back from developing and being creative in how we support, share, and enhance knowledge and skills.

Since then we have developed our range of courses over 6 main categories: PR & Communications, Risk and Crisis Communications, Media & Press Relations, Writing & Editing, Management & Leadership and Digital Media
Woman in blue shirt shaking hands with woman in grey suit, accepting an LSPR course certificate

Our Values


to our teams, clients and partnerships by connecting to each other and building solid relationships that drive mutual success. We care deeply about giving a great service and delving deep into what our customers, employees and communities are looking for from us and from each other. We take pride in what we do.


are key as we strive to enhance our knowledge and know-how to improve our client’s skills. We bring together industry professionals to get the job done.


loving and enjoying what we do makes our work a joy! From senior leadership to new hires, we are tight-knit team with an agile work ethos. Everyone has a voice and a say in driving our work forward and we are loving the journey!


integrity, respect, open communication and honesty are at the core of our values. We have built a service founded on trust and reputation that has served us well over the last 30 years. Long may it continue!

Reputation Management

Building meaningful relationships

To establish a place where individuals come together to discuss ideas, share opinions and be guided by experts. This approach forms the foundation of our values, which encompass trust, transparency and building strong relationships. We pride ourselves on being a forward-thinking organisation, dedicated to providing practical training that places reputation management at the heart of every course we offer.
Four people sitting at a table talking to each other with laptops and tablets before them
Woman sitting at a table watching a man in front of a whiteboard, pointing at the board where "Planning" has been written onto it
Woman in blue suit talking to a woman in black shirt who is looking down at the table they are sitting at

Global Reach and Choice

We are worldwide, and work with an international network of 8 global partnerships who deliver a range of LSPR programs in their respective countries. Our partners range from the national PR bodies to well-stablished PR conultancies.

The certification is awarded through the London head office.

Our global partners 
Serbia, Poland, Slovenia, Bulgaria, Montenegro,  Nigeria Bosnia & Herzegovina, Croatia, and Ghana. 
Currently available are a broader selection of courses, including leadership and digital courses, in response to demand from our partnerships and clients.
Our longevity is partly due to our quick adaptation to demand. We work with you to help select the right program and design it around your requirements. 
The scheduled courses offer the choice of attending in-person or online. The training is convienent, quick to achieve and practical in content.