The Fundamentals of
Public Relations
PR01
5 Days: 10:30am - 3:30pm
One-to-one sessions: 10.30 am – 2.30 pm
CPD Accredited Diploma
£2,980
To save 15% , use a discount code CHARITY15 if you are a charity or GROUP15 if you are a group
Course Overview
Advance your PR career with our flagship Fundamentals of PR CPD accredited Diploma course. Led by industry experts, this immersive 5-module training sharpens your core skills in reputation management, strategic PR campaigns, corporate social responsibility, risk and crisis mitigation, and impactful media relations.
In just one week, develop real-world PR expertise to boost your professional development. Walk away with practical tactics to manage PR crises, engage stakeholders, write compelling press releases, and more.
Whether you’re new to communications or a PR pro looking to upskill, this Diploma course accelerates your success. Book now and gain the must-have abilities to thrive in public relations and organisational communications.
Course Detail
- Utilise reputation management strategies to build brand value, trust, and transparency for stakeholder engagement
- Create strategies for impactful PR campaigns
- Manage organisational risk and crisis
- Develop and implement CSR, ESG, and sustainability initiatives
- Handle media relations, press release writing, and press campaigns
LSPR’s practical 5-day course will explore best practices across these core areas of public relations to sharpen your skills and advance your PR career. Join us and walk away with real-world expertise you can immediately apply.
Day 1: Branding and Reputation Management Strategies
- Develop consistent brand positioning and targeted reputation management strategies
- Craft compelling cross-channel messaging and shape positive brand narrative
- Cultivate authentic community engagement and loyalty
- Influence audience perceptions with strategic, values-driven messaging
- Create consistent on-brand experiences across all touchpoints
Day 2: Strategies for your PR Campaigns
- Setting SMART objectives
- Internal communications strategies
- Identifying and engaging external audiences
- Budgeting and allocating resources
- Evaluating and measuring success
Day 3: Sustainable CSR and ESG Strategies
- Formulate the business case for CSR that powers profits with purpose
- Incorporate sustainability into internal culture, HR and marketing
- Communicate ESG commitments transparently to boost brand equity
- Benchmark CSR best practices on issues like ecological justice
- Navigate social values while mitigating brand reputation and risks proactively
Day 4: Managing Risk and Crisis
- Risk classifications and potential impacts
- Systematic approaches to risk mitigation and brand protection
- Risk evaluation methodologies and tools
- Identifying and addressing emerging issues to mitigate risk exposure
- Developing comprehensive crisis response strategies and protocols
Day 5: Media Handling and Press Campaigns
- Types of media
- Media campaign development
- Understanding the media landscape
- Building media relationships
- Persuasive, accurate press releases
- Media campaign ideas
Whether you’re a PR professional, communications manager, team leader or aspiring expert, this practical training sharpens the must-have abilities to excel in a career in PR and communications.
Join us to master the overall strategic roles and functions of PR. Add immense value to your brand or organisation by joining the 5-day CPD-accredited Diploma.
Earn a CPD-Accredited Diploma.
Complete our intensive PR training and receive a Continuing Professional Development (CPD) certified Diploma.
This prestigious accreditation validates your new expertise designed by industry leaders.
Stand out with a competitive edge proven by the top name in continuing professional development.
The Certificate is recognised by the: Continuing Professional Development (CPD) Certification Service: www.cpduk.co.uk
Booking Form
Offers and Concessions
The charity rate is a 15% discount.
Use code CHARITY15 to get 15% off your booking.
The group rate is a 15% discount for groups of 3.
Use code GROUP15 to get 15% off your booking.
If your group is more than 3,
Contact us at info@lspr-education.com for our special rates.
Interested in a group booking, instalment payment, or want to know more?
Contact Us
Course Options
All of our short courses are designed to be flexible to suit your needs and demands.
Online and In-Person
All of our short courses can be taken live online or in-person at our Notting Hill centre.
Team Training
Book your team onto one of our scheduled short courses where they will learn alongside other professionals, or book a customised private course with our assistance.
Tailored Programs
Need a course specific to your needs? We can tailor our short courses to fit with your specifications.
Additional Courses
Explore these three related short courses – chosen and recommended by our industry experts.
CSR and Sustainability
Explore how to develop a CSR and ESG culture for a purposeful business, alongside other socially responsible strategies to achieve successful outcomes.
Branding and Reputation Management
One-day course focusing on helping you understand the approaches to building trust, reputation, and loyalty for your brand.
PR Strategies and Campaigns
Understand how to plan and create effective PR campaigns, identify your key audiences, and explore the strategic steps required to create a structure for your PR campaigns.
Our Happy Clients
I was trained by an institution capable of turning the teaching and learning process into a truly memorable experience. My new journey starts with you LSPR! Thank you for everything.
Oana Violeta Tiron
Assistant Project Manager
Diana’s PR campaign course was so thorough and useful. I’ve come away from the course feeling a lot more confident!”
Fiona Hughes
PR Manager
Really enjoyed the session! Great to be learning from such well-informed professionals who have a great experience to share.
Caterina Ponsicchi
Director
Want to know more?
Book a free 15-minute chat with one of our advisors