Communications and Media Relations
1 Day: 10:30am - 3:30pm
May be subject to minor time alterations
CPD Accredited Certificate
Contact us for group rates
The strategic approach to communications and media consultancy requires clarity on vision and goals. During the course, we will look at the various types of media, building your media contacts, and how to make your story newsworthy.
During this practical course you will explore key decision points to identify new opportunities across the digital mix including the shift to content marketing and earned media strategies, as well as the latest trends. The course will teach you how to tackle your communications objectives with a strategic approach.
- To define your communication and media relations objectives
- To understand what makes an effective communicator
- To refine your target audience segments and behaviours
- To clarify your strategic intent
- To identify the strengths and weaknesses of different offline media and digital channels
- Understanding the media landscape and how you can operate within it
- Building your contacts and relationships with the press
- Improving your communications skills
- Producing stories and content that resonate with the media and target audiences
- Creating a strong PR angle and delivering clear, positive messages via the press
- Harnessing the power of influencers for your clients
If you are working in a communications-related role and are looking for help to communicate with confidence with stakeholders and the media, produce targeted content, and strategically plan your media campaigns, then this course is for you.
Interested in a group booking, or want to know more?
All our courses are designed to be flexible to your needs and demands
Offers and Concessions
Interested in seeing what concessions may apply to you? Whether you are a charity or looking for group rates, we have special offers available to suit your circumstances and budgets.
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Our Happy Clients
An amazing experience! I have learned so much and I am excited to go back to work.
Head of Communications
Diana’s PR campaign course was so thorough and useful. I’ve come away from the course feeling a lot more confident!”
Really enjoyed the session! Great to be learning from such well-informed professionals who have a great experience to share.