Social Media and
Digital Marketing

DM05

1 Day: 10:30am - 3:30pm

May be subject to minor time alterations

CPD Accredited Certificate

£455

Course Overview

The certified Social Media and Digital Marketing short course will help you learn emerging social media trends, create an online marketing strategy and how to maintain relationships with your online customers, in order to protect your corporate reputation.

This course trains you in how to use marketing tools to increase brand awareness, boost customer loyalty and increase your website traffic.

Upon completing this course, you will feel confident to plan and create digital marketing campaigns, identify social media marketing opportunities, track social media activity, develop content, and copy and understand the role of social media in establishing a strong, personal connection with your customers.

Course Details

You will explore how to:

Identify social platforms
Create engaging content
Learn brand storytelling
Write for your audience
Distinguish between successful vs unsuccessful posts

We will cover:

PART 1

What is social media
Brands nailing social media
Exploring the main platforms – Facebook, Twitter, Instagram and LinkedIn (how they work and who is using them)

PART 2

Best practices for social media
How to create original content
How to choose content
Making images work

PART 3

Copywriting advice for social media
Tailoring the message to your audience
Becoming memorable to your audience
Writing for your audience

PART 4

A successful vs an unsuccessful post
A content calendar that works
Useful tools
Using the right hashtags

PART 5

Workshop existing content

Is this course suitable for me?

Whether you are a marketing specialist, an aspiring community manager, or a small business owner, this course is perfect for giving you practical knowledge and valuable insights to create a compelling social media marketing strategy for your brand.

The course will benefit you whether your role is entry-level, evolving, or a more senior role is opening to you.

Award and Recognition

LSPR Professional Development Certificate. The Certificate is recognised by the: Continuing Professional Development (CPD) Certification Service: http://www.cpduk.co.uk

Booking Form

Course Dates

Wednesday 18th October 2023 (Online)
Wednesday 15th November 2023 (In-Person)
Wednesday 13th December 2023 (Online)

Offers and Concessions

The charity rate is a 15% discount.
Use code CHARITY15 to get 15% off your booking.

The group rate is a 15% discount for groups of 3.
Use code GROUP15 to get 15% off your booking.

If your group is more than 3,
Contact us at info@lspr-education.com for our special rates.

Subject to availability. These offers cannot be used in conjunction with any other offers and are available on selected courses.

Interested in a group booking, instalment payment, or want to know more?

Contact Us

Course Options

All of our short courses are designed to be flexible to your needs and demands

Online and In-Person

All of our short courses can be taken live online or in-person at our Notting Hill centre.

Team Training

Book your team onto one of our scheduled short courses where they will learn alongside other professionals, or book a customised private course with our assistance.

Tailored Programs

Need a course specific to your needs? We can tailor our short courses to fit with your specifications.

Additional Courses

Explore these three related short courses – chosen and recommended by our industry experts.

Adobe Photoshop

Explore how to compose images, graphics and text, make colour corrections to an image, understand resolution, create a montage, use Photoshop filters, work with layers and channels and prepare images for use in print and the web.

Podcasting

The one-day course will get you on the road to producing your own professional podcasts and teach you how to create, edit, deliver and promote your podcast.

Adobe Illustrator

Explore how to produce sophisticated drawing and text controls, creating complex shapes, using adjustable strokes, using painterly effects allowing you to create beautiful, professional artwork and designs.

Our Happy Clients

This was one of the best tailored training sessions I have received. I cannot wait to start using all the skills I have gained.

Wonderfully insightful training, the perfect blend of theory and practical tips!

Thank you for a packed and informative course, which covered the start to finish process of podcasting, and was engaging throughout.

Want to know more?

Book a free 15-minute chat with one of our advisors