Business
Communications Skills

• Write effective business communications
• Write for blogs  
• Copy Editing for cohesive and consistent outcome
• Develop  Storytelling skills
• Write impactful press releases

Day 1 – Business Writing 

• Enhance your professional writing communication across platforms  
• Identify and clarify your aims and objectives of business communications 
• Pitch the style and tone right  
• Develop writing styles to relay key messages to various audiences 
• Tackle tricky grammar and punctuation, with easy-to-follow rules 
• Relay your corporate message across 
• Carry out final checks: drafts, proofing, and copy editing 

Day 2 – Copy Editing  

• Elements of writing style and making dense copy easier and more interesting to read  
• Working through tricky spelling, punctuation and grammar 
• Writing catchy headlines, punchy intros and interesting captions 
• House style – Components of a house style guide and its benefits, establishing and maintaining a clear style guide 

Day 3 – Blog Writing  

• Benefits of blogs to your brand as a powerful marketing tool  
• Define your target audience 
• Develop a content strategy for your blogs that targets and engages your readers  
• Create credible content for your blogs and the building blocks for the structure  
• Maximise your digital marketing opportunities with your blogging  
• Create an effective SEO strategy for your blog 

Day 4 – Communications and Storytelling 

• To choose the right story and apply effective storytelling skills  
• To establish the key elements of storytelling 
• To create narrative patterns 
• To enhance your speaking techniques 
• To reach and engage an audience 
• To reach your communications objectives 

Day 5 – Media writing skills  

• Write effective press releases with the correct structure, balance, tone, and style 
• Develop a successful media strategy 
• Make social media work for your media campaigns 
• Frame your branding messages within your media communications 

This Business Communications course is suitable for anyone interested in improving their overall communications skills in a workplace context. This could range from graduates to C-level executives.