and Story-telling


1 Day: 10:30am - 3:30pm

May be subject to minor time alterations

CPD Accredited Certificate


Contact us for group rates

Course Overview

Storytelling has been and always will be the single most valuable skill any PR pro must have. Storytelling is an art, and several skill sets go into storytelling Most great speakers understand that communicating a powerful idea is best done through storytelling and building a narrative.   

This practical and interactive communications course is designed to address both internal and external audiences. You will learn the key elements to conveying an inspiring message in an impactful clear manner to create audience engagement and see several role model examples.  You will understand the important ingredients of both planning (designing) and delivery techniques wherein you shine in sharing this powerful idea. For the external audiences, you will integrate your organisation’s public speaking guidelines and presentation aids.  

You will be given the optional opportunity to practice storytelling during the session. Come prepared to develop your storytelling skills and have a lot of fun! 

Course Details

  • Choose the right story and apply effective storytelling skills
  • Establish the key elements of storytelling
  • Create narrative patterns
  • Enhance your speaking techniques
  • Reach and engage an audience
  • Achieve your communications objectives
  • Identifying your goals and objectives 
  • Understanding why we love stories and what makes a great story 
  • Identifying your organisation’s story and narrative 
  • Choosing the right story – audience; context; theme; objectives 
  • Injecting dynamism into your presentation 
  • Building trust and credibility 

It is if you are interested in developing your skills in the art of delivering a business narrative that is attention-getting and memorable in order to effectively inspire and influence others.

LSPR Professional Development Certificate. The Certificate is recognised by the: Continuing Professional Development (CPD) Certification Service:

Booking Form

Interested in a group booking, or want to know more?

Contact Us

Course Options

All our courses are designed to be flexible to your needs and demands

Online and In-Person

All our courses can be taken live online or in-person at our Notting Hill centre.

Team Training

Book your team onto one of our scheduled courses where they will learn alongside other professionals, or book a customised private program with our assistance.

Tailored Programs

Need a course specific to your needs? We can tailor our programs to fit with your specifications.

Offers and Concessions

Interested in seeing what concessions may apply to you? Whether you are a charity or looking for group rates, we have special offers available to suit your circumstances and budgets.  

Additional Courses

Explore these three related courses – chosen and recommended by our industry experts.

CSR and Sustainability

Explore how to develop a CSR and ESG culture for a purposeful business, alongside other socially responsible strategies to achieve successful outcomes.

Branding and Reputation Management

One-day course focusing on helping you understand the approaches to building trust, reputation, and loyalty for your brand.

PR Strategies and Campaigns

Understand how to plan and create effective PR campaigns, identify your key audiences, and explore the strategic steps required to create a structure for your PR campaigns.

Our Happy Clients

An amazing experience! I have learned so much and I am excited to go back to work.

Women smiling at the camera
Lilian Phido

Head of Communications

Diana’s PR campaign course was so thorough and useful. I’ve come away from the course feeling a lot more confident!”​

Women standing in front of logo signs smiling at the camera

Fiona Hughes

PR Manager

Really enjoyed the session! Great to be learning from such well-informed professionals who have a great experience to share.

Women with yellow background smiling at the camera.

Caterina Ponsicchi


Women at a desk looking ahead at a person on a desktop screen, chatting together.

Want to know more?

Book a free 15-minute chat with one of our advisors