1 Day: 10:30am - 3:30pm
May be subject to minor time alterations
CPD Accredited Certificate
Contact us for group rates
The 1-day Copywriting for SEO course is designed to help you learn how to write great content that boosts website visitors and that consistently shows up at the top of search results pages. You will gain a fundamental understanding of Search Engine Optimisation before delving into how to write SEO friendly copy.
‘Content is king’ is no longer the case with the internet being flooded with blogs, tips and articles on all subject matters. You must now know how to write copy with search engine algorithms in mind, without devaluing or detracting from your work.
- Set SEO goals for your content
- Write great pieces of copy that are also optimised for search engines
- Measure your content’s SEO performance
- How to use keywords
- Internal and external links
- What is SEO
- How do you rate your companies SEO
- How SEO has changed
SEO and Writing
- Why is SEO important?
- Measuring your copy’s SEO performance
- Setting goals for your pages and posts
FINDING THE RIGHT LINE – SEO FRIENDLY VS SPAM
- How to retain your writer’s voice whilst writing SEO friendly copy
- Negative SEO tactics and why to avoid
- Researching trending topics
- What is a keyword
- Creating keyword groups
- Long tale keywords
- Keyword tools
- Creating a keyword cloud
CONTENT AND STRUCTURE
- Using keywords to create searchable content
- Keywords in H1, H2, Alt tags
- The importance of relevance in search
- Effective use of internal and external links
Modern consumers navigate the world through search. From laptops, smartphones, virtual assistants, tablets, and more, the products and services they need are all available by searching online.
Whether you are a marketing specialist, an aspiring community manager, or a small business owner, in that case, this course is perfect for giving you practical knowledge and valuable insights into basics of SEO.
The course will benefit you whether your role is entry-level, evolving, or a more senior role is opening to you.
By leveraging search engine optimisation (SEO) fundamentals, you can ensure your content is visible and that your business becomes and stays relevant.
LSPR Professional Development Certificate. The Certificate is recognised by the: Continuing Professional Development (CPD) Certification Service: http://www.cpduk.co.uk
Interested in a group booking, or want to know more?
All our courses are designed to be flexible to your needs and demands
Offers and Concessions
Interested in seeing what concessions may apply to you? Whether you are a charity or looking for group rates, we have special offers available to suit your circumstances and budgets.
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Our Happy Clients
I very much enjoyed this course. It included everything I wanted to know… I only wish it lasted longer!
The course has grounded me in a better understanding of the industry processes and interdependencies.
Really enjoyed the session! Great to be learning from such well-informed professionals who have a great experience to share.
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