Copywriting for
SEO

WC04

1 Day: 10:30am - 3:30pm

May be subject to minor time alterations

CPD Accredited Certificate

£680

Course Overview

The 1-day Copywriting for SEO short course is designed to help you learn how to write great content that boosts website visitors and that consistently shows up at the top of search results pages. You will gain a fundamental understanding of Search Engine Optimisation before delving into how to write SEO friendly copy.

‘Content is king’ is no longer the case with the internet being flooded with blogs, tips and articles on all subject matters. You must now know how to write copy with search engine algorithms in mind, without devaluing or detracting from your work.

Course Details

You will explore how to:

Set SEO goals for your content
Write great pieces of copy that are also optimised for search engines
Measure your content’s SEO performance
How to use keywords
Internal and external links

We will cover:

INTRODUCTION

What is SEO
How do you rate your company’s SEO
How SEO has changed

SEO and Writing

Why is SEO important?
Measuring your copy’s SEO performance
Setting goals for your pages and posts

FINDING THE RIGHT LINE – SEO FRIENDLY VS SPAM

How to retain your writer’s voice whilst writing SEO friendly copy
Negative SEO tactics and why to avoid
Researching trending topics

KEYWORDS

What is a keyword
Creating keyword groups
Long tale keywords
Keyword tools
Creating a keyword cloud

CONTENT AND STRUCTURE

Using keywords to create searchable content
Keywords in H1, H2, Alt tags
The importance of relevance in search
Effective use of internal and external links

Is this course suitable for me?

Modern consumers navigate the world through search. From laptops, smartphones, virtual assistants, tablets, and more, the products and services they need are all available by searching online.

Whether you are a marketing specialist, an aspiring community manager, or a small business owner, in that case, this course is perfect for giving you practical knowledge and valuable insights into basics of SEO.

The course will benefit you whether your role is entry-level, evolving, or a more senior role is opening to you.

By leveraging search engine optimisation (SEO) fundamentals, you can ensure your content is visible and that your business becomes and stays relevant.

Award and Recognition

LSPR Professional Development Certificate. The Certificate is recognised by the: Continuing Professional Development (CPD) Certification Service: http://www.cpduk.co.uk

Booking Form

Course Dates

Wednesday 11th October 2023 (Online)
Wednesday 25th October 2023 (In-Person)
Wednesday 8th November 2023 (Online)
Wednesday 22nd November 2023 (In-Person)
Wednesday 6th December 2023 (Online)

Offers and Concessions

The charity rate is a 15% discount.
Use code CHARITY15 to get 15% off your booking.

The group rate is a 15% discount for groups of 3.
Use code GROUP15 to get 15% off your booking.

If your group is more than 3,
Contact us at info@lspr-education.com for our special rates.

Subject to availability. These offers cannot be used in conjunction with any other offers and are available on selected courses.

Interested in a group booking, instalment payment, or want to know more?

Contact Us

Course Options

All of our short courses are designed to be flexible to your needs and demands

Online and In-Person

All of our short courses can be taken live online or in-person at our Notting Hill centre.

Team Training

Book your team onto one of our scheduled short courses where they will learn alongside other professionals, or book a customised private course with our assistance.

Tailored Programs

Need a course specific to your needs? We can tailor our short courses to fit with your specifications.

Additional Courses

Explore these three related short courses – chosen and recommended by our industry experts.

Business Writing

Explore how to succinctly and consistently portray your message to key audiences, whilst improving clarity and accuracy in your writing.

Blogging

Define your blog writing goals, understand the best approach for structure, how to decide on topics, and content to engage your audiences, create effective marketing strategies, and how to achieve SEO optimisation for your blog.

Copy Editing

Gain the specific knowledge, and practical skills needed to copy edit, proofread and re-write to a high standard, whether your work is in a communications role or within the publishing industry.

Our Happy Clients

I very much enjoyed this course. It included everything I wanted to know… I only wish it lasted longer!

The course has grounded me in a better understanding of the industry processes and interdependencies.

The course was really enjoyable and informative, and it was really helpful to gain a more formal understanding of grammar rules and editing techniques.

Want to know more?

Book a free 15-minute chat with one of our advisors