Copywriting for
SEO
WC04
1 Day: 10:30am - 3:30pm
May be subject to minor time alterations
CPD Accredited Certificate
£680
Contact us for group rates
Course Overview
The 1-day Copywriting for SEO course is designed to help you learn how to write great content that boosts website visitors and that consistently shows up at the top of search results pages. You will gain a fundamental understanding of Search Engine Optimisation before delving into how to write SEO friendly copy.
‘Content is king’ is no longer the case with the internet being flooded with blogs, tips and articles on all subject matters. You must now know how to write copy with search engine algorithms in mind, without devaluing or detracting from your work.
Course Details
- Set SEO goals for your content
- Write great pieces of copy that are also optimised for search engines
- Measure your content’s SEO performance
- How to use keywords
- Internal and external links
INTRODUCTION
- What is SEO
- How do you rate your companies SEO
- How SEO has changed
SEO and Writing
- Why is SEO important?
- Measuring your copy’s SEO performance
- Setting goals for your pages and posts
FINDING THE RIGHT LINE – SEO FRIENDLY VS SPAM
- How to retain your writer’s voice whilst writing SEO friendly copy
- Negative SEO tactics and why to avoid
- Researching trending topics
KEYWORDS
- What is a keyword
- Creating keyword groups
- Long tale keywords
- Keyword tools
- Creating a keyword cloud
CONTENT AND STRUCTURE
- Using keywords to create searchable content
- Keywords in H1, H2, Alt tags
- The importance of relevance in search
- Effective use of internal and external links
Modern consumers navigate the world through search. From laptops, smartphones, virtual assistants, tablets, and more, the products and services they need are all available by searching online.
Whether you are a marketing specialist, an aspiring community manager, or a small business owner, in that case, this course is perfect for giving you practical knowledge and valuable insights into basics of SEO.
The course will benefit you whether your role is entry-level, evolving, or a more senior role is opening to you.
By leveraging search engine optimisation (SEO) fundamentals, you can ensure your content is visible and that your business becomes and stays relevant.
LSPR Professional Development Certificate. The Certificate is recognised by the: Continuing Professional Development (CPD) Certification Service: http://www.cpduk.co.uk
Booking Form
Interested in a group booking, or want to know more?
Contact Us
Course Options
All our courses are designed to be flexible to your needs and demands
Online and In-Person
All our courses can be taken live online or in-person at our Notting Hill centre.
Team Training
Book your team onto one of our scheduled courses where they will learn alongside other professionals, or book a customised private program with our assistance.
Tailored Programs
Need a course specific to your needs? We can tailor our programs to fit with your specifications.
Offers and Concessions
Interested in seeing what concessions may apply to you? Whether you are a charity or looking for group rates, we have special offers available to suit your circumstances and budgets. Â
Additional Courses
Explore these three related courses – chosen and recommended by our industry experts.
Business Writing
Explore how to succinctly and consistently portray your message to key audiences, whilst improving clarity and accuracy in your writing.
Blogging
Define your blog writing goals, understand the best approach for structure, how to decide on topics, and content to engage your audiences, create effective marketing strategies, and how to achieve SEO optimisation for your blog.
Copy Editing
Gain the specific knowledge, and practical skills needed to copy edit, proofread and re-write to a high standard, whether your work is in a communications role or within the publishing industry.
Our Happy Clients
I very much enjoyed this course. It included everything I wanted to know… I only wish it lasted longer!
Makenzie Dougall
Copy Editor
The course has grounded me in a better understanding of the industry processes and interdependencies.
Sydney Radclyffe
Editor
Really enjoyed the session! Great to be learning from such well-informed professionals who have a great experience to share.
Caterina Ponsicchi
Director
Want to know more?
Book a free 15-minute chat with one of our advisors