Crisis
Communications

• Identify different types of reputational risks and leverage early digital intervention strategies.
• Formulate and plan your messaging across various digital and traditional platforms.
• Use crisis communications plans to drive internal communication and stakeholder alignment.
• Plan for effective crisis communications through media and influencer management.
• Implement post-crisis communication strategies for reputation recovery.

• Digital-age reputational risks and early intervention strategies.
• Comprehensive crisis communications planning and manual for modern platforms.
• Integrated internal and external crisis communication strategies.
• Media and influencer management during crisis.
• Data-driven crisis communication and post-crisis reputation rebuilding.

If you are working in PR and communications, in-house or as part of a consultancy, or looking to enter the industry, then this course is perfect in giving you the essential practical tools to handle your role in PR. The training highlights the strategic role and scope of the PR practitioner and provides an excellent grounding in the fundamentals of PR. The course will benefit you whether your role is entry level, evolving, or a more senior role is opening to you. 

In summary, it will appeal to you if you are working in any field of public relations (for example running successful PR campaigns, media relations, internal, external communications, CSR, sustainability, risk, planning, crisis management, events, or stakeholder engagement). Through this course, you can show that you are committed to your professional development and can operate at a strategic level.