Crisis Media
Handling

• Be prepared for different types of media interviews
• Improve your confidence in readiness for an interview
• Handle questions with authority and impact
• Prepare for difficult questions and handle them under pressure
• Techniques to stay focused on your messaging

• Handling media interview during a crisis using best practice using role play and feedback  
• Preparing crisis messages and being proactive and not reactive 
• Giving interviews under pressure and dealing with difficult and tricky questions 
• Framing and staying on message during an interview 
• Communicating in a rapidly developing situation before the full facts are known 
• Effectively using body language, and tone of voice 

This course is suitable for those working in PR and communications or looking to enter the industry, by giving you the essential practical tools for handling media relations and crisis communications. The training highlights the strategic role and scope of the PR practitioner and provides an excellent grounding in the fundamentals of PR. The course will benefit you whether your role is entry level, evolving, or a more senior role is opening to you. 

In summary, it will appeal to you if you are working in any field of public relations (for example running successful PR campaigns, media relations, internal, external communications, CSR, Sustainability, risk, planning, crisis management, events, or stakeholder engagement). With this course, you can show that you are committed to your professional development and can operate at a strategic level.

LSPR Professional Development Certificate. The Certificate is recognised by the: Continuing Professional Development (CPD) Certification Service: http://www.cpduk.co.uk