Crisis Media


1 Day: 10:30am - 3:30pm

May be subject to minor time alterations

CPD Accredited Certificate


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Course Overview

When a crisis strikes, the way that you communicate with the media is often critical to emerging with an intact reputation. It is critical that you, and your crisis communications team are confident in handling media interview techniques and remain compassionate, authoritative, and in control.  

We will help deliver practical solutions so that you and your organisation can manage a crisis under the glare of the media and stay calm under pressure. The training covers how to develop and deliver holding statements, handle impromptu interviews, organise effective press conferences and deal with media requests. It also helps you develop the skills and confidence to deal with major crisis interviews. 

  • Be prepared for different types of media interviews
  • Improve your confidence in readiness for an interview
  • Handle questions with authority and impact
  • Prepare for difficult questions and handle them under pressure
  • Techniques to stay focused on your messaging
  • Handling media interview during a crisis using best practice using role play and feedback  
  • Preparing crisis messages and being proactive and not reactive 
  • Giving interviews under pressure and dealing with difficult and tricky questions 
  • Framing and staying on message during an interview 
  • Communicating in a rapidly developing situation before the full facts are known 
  • Effectively using body language, and tone of voice 

If you are working in PR and communications, in-house or as part of a consultancy, or looking to enter the industry, then this course is perfect in giving you the essential practical tools to handle your role in PR. The training highlights the strategic role and scope of the PR practitioner and provides an excellent grounding in the fundamentals of PR. The course will benefit you whether your role is entry level, evolving, or a more senior role is opening to you. 

In summary, I will appeal to you if you are working in any field of public relations (for example running successful PR campaigns, media relations, internal, external communications, CSR, Sustainability, risk, planning, crisis management, events, or stakeholder engagement). With this course, you can show that you are committed to your professional development and can operate at a strategic level.

LSPR Professional Development Certificate. The Certificate is recognised by the: Continuing Professional Development (CPD) Certification Service:

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Course Details

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Course Options

All our courses are designed to be flexible to your needs and demands

Online and In-Person

All our courses can be taken live online or in-person at our Notting Hill centre.

Team Training

Book your team onto one of our scheduled courses where they will learn alongside other professionals, or book a customised private program with our assistance.

Tailored Programs

Need a course specific to your needs? We can tailor our programs to fit with your specifications.

Offers and Concessions

Interested in seeing what concessions may apply to you? Whether you are a charity or looking for group rates, we have special offers available to suit your circumstances and budgets.  

Additional Courses

Explore these three related courses – chosen and recommended by our industry experts.

Risk and Crisis Management

Learn the skills needed to plan for certain situations and vulnerabilities in your organisation and handle the aftermath of a crisis.

Crisis Communications

Explore crisis communications, how to formulate a crisis management plan and how to relate the plan to both internal and external communications.

Managing Conflict and Collaboration

Learn the skills needed to plan for certain situations and vulnerabilities in your organisation and handle the aftermath of a crisis.

Our Happy Clients

Thank you all for making me feel so welcome before and during the course.

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Caroline Eriksson

Head of Communications

Very engaging session. I’m leaving with some very practical advice which I can implement straight away.

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Dany Rubbo

Marketing Manager

I enjoyed the course. The size of the group was small, so I could ask a lot of questions & relate it back to what I do.

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Denise Higgins

PR Director

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