Fundamentals of Risk Management and Crisis Communications

• Manage your crisis communications
• Enhance internal communications and engagement
• Manage the risk factors when event planning
• Understand how to manage risk and implement a crisis plan
• Prepare for media handling during a crisis

Day 1 – Planning your Crisis Communications

• Digital-age reputational risks and early intervention strategies.
• Comprehensive crisis communications planning and manual for modern platforms.
• Integrated internal and external crisis communication strategies.
• Media and influencer management during crisis.
• Data-driven crisis communication and post-crisis reputation rebuilding.

Day 2 – Internal Communications  

• Implementing internal communications and engagement  strategies 
• Improving your listening skills and tackling performance problems effectively 
• Setting  objectives through clear and consistent messages 
• Implementing team-building initiatives and  cultivating cohesive teams

Day 3 – Strategic Event Management

• Align memorable events to brand values and goals
• Manage logistics, budgets, and timelines skilfully
• Engage audiences before, during and after events
• Develop contingency plans to minimise disruptions, anticipate issues and handle risk
• Implement safety and security measures appropriately

Day 4 – Risk and Crisis Management   

• Advanced risk classifications and potential impacts in the current global landscape.
• Systematic approaches to risk mitigation, brand protection, and organizational resilience.
• Evaluating risk methodologies and tools, including AI-driven analytics.
• Identifying and addressing emerging issues to mitigate risk exposure across various scenarios.
• Developing comprehensive crisis response strategies integrated with business continuity plans.
• Considerations for legal and compliance in modern risk and crisis management

Day 5 – Crisis Media Handling:

• Media handling during a crisis, using the best practice in media interviews 
• Framing and staying on message during an interview – with practical role-play 
• Giving interviews under pressure and dealing with difficult and tricky questions – with practical role-play

The course is suitable for anyone working in marketing, PR, and communications, in-house, or consulting agency and is involved in risk assessment or managing your brand’s reputation.

It will equip you with the core skills required to prepare for the unexpected and proactively anticipate risk and effectively handle a crisis to protect the brand’s reputation.

You will learn how to minimise risk by reviewing current issues, trends, and risk situations.