Risk and Crisis
Management

• Analyse and categorise different types of risks, including emerging threats like cybersecurity and climate-related disruptions.
• Implement systematic risk management processes and understand how AI and data analytics safeguard your reputation and operations.
• Utilise advanced techniques to accurately assess, quantify, and evaluate risks and their financial impacts.
• Manage issues before they escalate into crises by fostering a culture of risk awareness.
• Formulate, test, and integrate comprehensive crisis planning with business continuity strategies.

• Advanced risk classifications and potential impacts in the current global landscape.
• Systematic approaches to risk mitigation, brand protection, and organizational resilience.
• Evaluating risk methodologies and tools, including AI-driven analytics.
• Identifying and addressing emerging issues to mitigate risk exposure across various scenarios.
• Developing comprehensive crisis response strategies integrated with business continuity plans.
• Considerations for legal and compliance in modern risk and crisis management

The course is suitable for anyone working in marketing, PR, and communications, in-house, or consulting agency and is involved in risk assessment or managing your brand’s reputation.

It will equip you with the core skills required to prepare for the unexpected and proactively anticipate risk and effectively handle a crisis to protect the brand’s reputation.

You will learn how to minimise risk by reviewing current issues, trends, and risk situations.