1 Day: 10:30am - 3:30pm
May be subject to minor time alterations
CPD Accredited Certificate
Contact us for group rates
The 1-day SEO for Beginners certificated course is designed to help you learn how to make improvements that boost website visibility and optimisation on search engines, attracting the right kind of traffic to the right areas on a website. Explore the basics of SEO, including reading a results page and conducting keyword research.
Discover how to implement foundational optimisation strategies and techniques, build internal and external links, optimise your pages and content and measure your successes and progress.
- Set SEO goals
- Make pages SEO friendly
- Use keywords
- Create page content and structure
- Create internal and external links
- What is SEO
- How do you rate your companies SEO
- How SEO has changed
GETTING STARTED WITH SEO
- What makes a good website?
- Indicators of good performance
- Setting goals for your pages
- Organic search vs SEM
SEARCH ENGINE FRIENDLY PAGES
- Pages for navigation vs pages for search
- Key elements of a searchable page
- Cornerstone content
- What is a landing page and why is it important?
- What is a keyword
- Creating keyword groups
- Long tale keywords
- Keyword tools
- Creating a keyword cloud
CONTENT AND STRUCTURE
- Using keywords to create searchable content
- Keywords in H1, H2, Alt tags
- Effective page layout
- The importance of relevance in search
- Effective use of internal and external links
MANAGING AND MARKETING YOUR WEBSITE
- Google Analytics
- Mobile friendly and fast
- Using Social Media
- Why Blogging matters
Modern consumers navigate the world through search. From laptops, smartphones, virtual assistants, tablets, and more, the products and services they need are all available by searching online.
Whether you are a marketing specialist, an aspiring community manager, or a small business owner, in that case, this course is perfect for giving you practical knowledge and valuable insights into basics of SEO.
The course will benefit you whether your role is entry-level, evolving, or a more senior role is opening to you.
By leveraging search engine optimisation (SEO) fundamentals, you can ensure that your business appears in these all-important search results.
Interested in a group booking, or want to know more?
All our courses are designed to be flexible to your needs and demands
Offers and Concessions
Interested in seeing what concessions may apply to you? Whether you are a charity or looking for group rates, we have special offers available to suit your circumstances and budgets.
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Our Happy Clients
This was one of the best tailored training sessions I have received. I cannot wait to start using all the skills I have gained.
Wonderfully insightful training, the perfect blend of theory and practical tips!
John was very engaging. I learned a lot. This was a fantastic course and I will recommend it to my co-workers.