SEO for
Beginners

• Set SEO goals
• Make pages SEO friendly
• Use keywords
• Create page content and structure
• Create internal and external links

INTRODUCTION

• What is SEO
• How do you rate your companies SEO
• How SEO has changed

GETTING STARTED WITH SEO

• What makes a good website?
• Indicators of good performance
• Setting goals for your pages
• Organic search vs SEM

SEARCH ENGINE FRIENDLY PAGES

• Pages for navigation vs pages for search
• Key elements of a searchable page
• Cornerstone content
• What is a landing page and why is it important?

KEYWORDS

• What is a keyword
• Creating keyword groups
• Long tale keywords
• Keyword tools
• Creating a keyword cloud

CONTENT AND STRUCTURE

• Using keywords to create searchable content
• Keywords in H1, H2, Alt tags
• Effective page layout
• The importance of relevance in search
• Effective use of internal and external links

MANAGING AND MARKETING YOUR WEBSITE

• Google Analytics
• Mobile friendly and fast
• Using Social Media
• Why Blogging matters

Modern consumers navigate the world through search. From laptops, smartphones, virtual assistants, tablets, and more, the products and services they need are all available by searching online.

Whether you are a marketing specialist, an aspiring community manager, or a small business owner, in that case, this course is perfect for giving you practical knowledge and valuable insights into basics of SEO.

The course will benefit you whether your role is entry-level, evolving, or a more senior role is opening to you.

By leveraging search engine optimisation (SEO) fundamentals, you can ensure that your business appears in these all-important search results. 

LSPR Professional Development Certificate. The Certificate is recognised by the: Continuing Professional Development (CPD) Certification Service: http://www.cpduk.co.uk