Social Media and
Digital Marketing

• Identify suitable social platforms for your brand and audience
• Create engaging content and implement brand storytelling
• Optimise digital presence for search engines and user engagement
• Leverage data analytics for campaign improvement and ROI measurement

• Platform selection strategies: Analysing audience demographics, behavior, and preferences to choose optimal social media channels (e.g., Instagram, TikTok, LinkedIn) for your brand
• Content creation and storytelling techniques: Developing compelling narratives, visual content, and user-generated content strategies to enhance brand visibility and audience connection
• SEO and engagement optimisation: Implementing best practices for search engine optimisation, content timing, and AI-driven personalisation to increase  user interaction
• Data-driven marketing approach: Utilising analytics tools for customer journey mapping, campaign performance tracking, and ROI measurement to refine digital marketing strategies and improve campaign efficiency

This course aims to equip you with practical skills to enhance your digital marketing and social media strategies. Gain hands-on experience in crafting engaging content, optimising for search engines, and leveraging popular platforms to boost brand visibility.  These skills are invaluable for marketers, entrepreneurs, and professionals seeking to enhance their digital presence and drive business growth.