Strategic Media
Communications

• Understand the media landscape, and build your contacts with journalists  
• Structure your PR strategies and campaigns
• Define the objectives for your brand’s media and communications strategy
• Develop your individual communications style, to build influence and rapport 
• Structure your ideas for storytelling and develop the narrative and hooks to engage audiences 

Day 1 Crisis Communications

• Understanding different types of risk and exploring the benefits or risk management 
• Preparing a crisis communications plan and manual

Day 2: PR Campaigns and Strategy

• Establishing the objectives of your PR campaigns – toolkit: SMART goals 
• Creating successful internal communications strategies, to gain your team’s engagement and utilise their skills

Day 3: Presenting and Pitching

• Creating a strong positive impression
• Build trust, credibility and rapport with your audiences

Day 4 Communications and Story-telling:

• Identify your organisation’s story and narrative and produce content that resonates with the media and your target audiences
• Create narrative patterns and achieve your communication objectives

Day 5: Media Planning and Press Writing  

• Enhancing your relationship with the media and getting the timing right

• Writing persuasive and compelling press releases, that stand out from the crowd

The course is suitable for anyone working in marketing, PR, and communications and is involved in the process of making informed decisions for your branding strategies, whilst also developing a better presentation skill-set.
It will equip you with the ability to think critically and communicate effectively. There will be a focus on storytelling .