Writing
Features
WC06
1 Day: 10:30am - 3:30pm
May be subject to minor time alterations
CPD Accredited Certificate
£522
Contact us for group rates
Course Overview
In a constantly evolving landscape, organisations are looking for professional writers who can create engaging brand related features.Â
The rise of content marketing has created the need for writers who have the skills to quickly turn around content which is clear and engaging to an audience.Â
This course will teach you the essentials of becoming a feature writer, including writing, research and workflow techniques.
This course is for communicators who are looking to take their articles to the next level, or anybody hoping to write feature stories for magazines, newspapers or websites.
Course Details
- Generate ideas for features
- Understand the brief
- Use tested research techniques
- Identify the best interviewees
- Understand your audience
INTRODUCTION
- Defining characteristics of a feature story
- How to construct a feature
- Different feature formats: the Inverted Triangle vs the Diamond and other formats
FINDING AND RESEARCHING GOOD FEATURE SUBJECTS
- How to turn good ideas into good features
- How to decide what features will work best
- How to research a feature
- Using the web and other published material and archives for new ideas
- Spotting ideas in other sources that were not intended to offer feature options
THE ESSENTIALS OF GOOD ENGLISH
Grammar and spelling
Sentence and paragraph construction
Feature writing styles
SECRETS OF STRUCTURING A FEATURE
- How to get your feature off to the right start
- Organising elements in the most logical and interesting way
- Different structures and formats
- Finding a good ending for your feature
HOW TO INTERVIEW
- Preparing for an interview
- Deciding who to interview
- Ensuring you are well-briefed
GETTING THE RIGHT QUOTES
- Gaining your subject’s confidence
- Deciding when to use direct quotes
- When to convert information into reported speech
WRITING FOR DIGITAL READERS
- The differences between print and online reading habits
- Linking to and embedding multimedia content in your features
HOW TO MEET DEADLINES
- Setting realistic deadlines
- Tips and tricks on how to make feature editors happy
It is if you are looking to take your articles to the next level, or hoping to write feature stories for magazines, newspapers or websites.
This course will teach you the essentials of becoming a feature writer, including writing, research and workflow techniques.
LSPR Professional Development Certificate. The Certificate is recognised by the: Continuing Professional Development (CPD) Certification Service: http://www.cpduk.co.uk
Booking Form
Interested in a group booking, or want to know more?
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Course Options
All our courses are designed to be flexible to your needs and demands
Online and In-Person
All our courses can be taken live online or in-person at our Notting Hill centre.
Team Training
Book your team onto one of our scheduled courses where they will learn alongside other professionals, or book a customised private program with our assistance.
Tailored Programs
Need a course specific to your needs? We can tailor our programs to fit with your specifications.
Offers and Concessions
Interested in seeing what concessions may apply to you? Whether you are a charity or looking for group rates, we have special offers available to suit your circumstances and budgets. Â
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Copy Editing
Gain the specific knowledge, and practical skills needed to copy edit, proofread and re-write to a high standard, whether your work is in a communications role or within the publishing industry.
Our Happy Clients
I very much enjoyed this course. It included everything I wanted to know… I only wish it lasted longer!
Makenzie Dougall
Copy Editor
The course has grounded me in a better understanding of the industry processes and interdependencies.
Sydney Radclyffe
Editor
Really enjoyed the session! Great to be learning from such well-informed professionals who have a great experience to share.
Caterina Ponsicchi
Director
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