1 Day: 10:30am - 3:30pm

May be subject to minor time alterations

CPD Accredited Certificate


Contact us for group rates

Course Overview

In a constantly evolving landscape, organisations are looking for professional writers who can create engaging brand related features. 

The rise of content marketing has created the need for writers who have the skills to quickly turn around content which is clear and engaging to an audience. 

This short course will teach you the essentials of becoming a feature writer, including writing, research and workflow techniques.

This course is for communicators who are looking to take their articles to the next level, or anybody hoping to write feature stories for magazines, newspapers or websites.

Course Details

  • Generate ideas for features
  • Understand the brief
  • Use tested research techniques
  • Identify the best interviewees
  • Understand your audience
  • Defining characteristics of a feature story
  • How to construct a feature
  • Different feature formats: the Inverted Triangle vs the Diamond and other formats
  • How to turn good ideas into good features
  • How to decide what features will work best
  • How to research a feature
  • Using the web and other published material and archives for new ideas
  • Spotting ideas in other sources that were not intended to offer feature options
  • Grammar and spelling

  • Sentence and paragraph construction

  • Feature writing styles

  • How to get your feature off to the right start
  • Organising elements in the most logical and interesting way
  • Different structures and formats
  • Finding a good ending for your feature
  • Preparing for an interview
  • Deciding who to interview
  • Ensuring you are well-briefed
  • Gaining your subject’s confidence
  • Deciding when to use direct quotes
  • When to convert information into reported speech
  • The differences between print and online reading habits
  • Linking to and embedding multimedia content in your features
  • Setting realistic deadlines
  • Tips and tricks on how to make feature editors happy

It is if you are looking to take your articles to the next level, or hoping to write feature stories for magazines, newspapers or websites.

This course will teach you the essentials of becoming a feature writer, including writing, research and workflow techniques.

LSPR Professional Development Certificate. The Certificate is recognised by the: Continuing Professional Development (CPD) Certification Service: http://www.cpduk.co.uk

Booking Form

Course Dates

  • Monday 2nd October 2023 (Online)
  • Monday 16th October 2023 (In-Person)
  • Monday 30th October 2023 (Online)
  • Monday 13th November 2023 (In-Person)
  • Monday 27th November 2023 (Online)
  • Monday 11th December 2023 (In-Person)

Offers and Concessions

The charity rate is a 15% discount.
Use code CHARITY15 to get 15% off your booking.
The group rate is a 15% discount for groups of 3.
Use code GROUP15 to get 15% off your booking.
If your group is more than 3,
Contact us at info@lspr-education.com for our special rates.
Subject to availability. These offers cannot be used in conjunction with any other offers and are available on selected courses. 
Interested in a group booking, instalment payment, or want to know more?

Contact Us

Course Options

All of our short courses are designed to be flexible to your needs and demands

Online and In-Person

All of our short courses can be taken live online or in-person at our Notting Hill centre.

Team Training

Book your team onto one of our scheduled short courses where they will learn alongside other professionals, or book a customised private course with our assistance.

Tailored Programs

Need a course specific to your needs? We can tailor our short courses to fit with your specifications.

Additional Courses

Explore these three related short courses – chosen and recommended by our industry experts.

Business Writing

Explore how to succinctly and consistently portray your message to key audiences, whilst improving clarity and accuracy in your writing.


Define your blog writing goals, understand the best approach for structure, how to decide on topics, and content to engage your audiences, create effective marketing strategies, and how to achieve SEO optimisation for your blog.

Copy Editing

Gain the specific knowledge, and practical skills needed to copy edit, proofread and re-write to a high standard, whether your work is in a communications role or within the publishing industry.

Our Happy Clients

I very much enjoyed this course. It included everything I wanted to know… I only wish it lasted longer!

Women standing in front of bookshelf smiling at the camera.
Makenzie Dougall

Copy Editor

The course has grounded me in a better understanding of the industry processes and interdependencies.

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Sydney Radclyffe


The course was really enjoyable and informative, and it was really helpful to gain a more formal understanding of grammar rules and editing techniques.

Louise Jarrold

Publishing Executive

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Want to know more?

Book a free 15-minute chat with one of our advisors