Our Support for All Those Who Have Suffered in the Balkan Floods I was very distressed to learn about the catastrophic floods that have swept large parts of Serbia, Bosnia and Croatia. I was shocked to witness the extent of the devastation in the region and the loss of life and property damage. Although LSPR
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Why Current Approaches to Training are Flawed Why we need a new approach to Training in Brand Communications I have attended many courses over the last decade and I have come to an increasing realisation that much training, despite its best intentions and content quality, has simply become less relevant to the rapidly emerging business
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Brand Extensions: Luxury Cars & Handbags The allure of brand extensions has always been strong, especially for the luxury sector, which operates on high gross margins. Luxury is relative — what is luxurious for someone (depending on their income) may be rather standard to someone else, so there are logically degrees of luxury. Many luxury
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