Should Executives Trust Their Gut Instinct?
In the fast-paced world of corporate communications, executives often face challenging decisions where “gut instinct” plays a crucial role.
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LSPR
The Challenge of Greenwashing: A Guide for Marketing and PR Professionals
In today’s climate-conscious marketplace, businesses face pressure to demonstrate environmental responsibility. However, the effort to appear environmentally friendly has led many companies into the problematic territory of greenwashing in making misleading or exaggerated claims about their environmental credentials. As regulatory bodies increase enforcement and consumers become increasingly discerning, the importance of authentic communication around sustainability
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Crisis Communications in the Era of Misinformation
Misinformation has become a global crisis, exacerbated by social media platforms where unverified claims can go viral within minutes. This article explores how media and communications professionals are strategising to tackle misinformation.
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