Social Media and Digital Marketing – London School of Public Relations

The Challenge of Greenwashing: A Guide for Marketing and PR Professionals

Communication Strategies, LSPR, Social Media and Digital Marketing

In today’s climate-conscious marketplace, businesses face pressure to demonstrate environmental responsibility. However, the effort to appear environmentally friendly has led many companies into the problematic territory of greenwashing in making misleading or exaggerated claims about their environmental credentials. As regulatory bodies increase enforcement and consumers become increasingly discerning, the importance of authentic communication around sustainability […]

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Effective Holiday Communications Strategies for Businesses

Communication Strategies, LSPR, Public Relations, Risk and Crisis Management, Social Media and Digital Marketing, Uncategorized

As the festive season approaches, organisations need a well-crafted communications strategy that balances seasonal cheer with professional effectiveness. Here’s how to make sure your Christmas communications hit the right note.

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a woman in a tank top using a vr headset

Smart Content: AI’s Role in Social Media

Artificial Intelligence, Social Media and Digital Marketing, Tips

In today’s fast-paced digital landscape, creating engaging content for social media can be a time-consuming challenge for businesses and individuals alike. Artificial intelligence (AI) is emerging as a powerful tool to streamline this process, offering new ways to generate, optimise, and distribute content across various platforms.

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