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Trends that are making Brands Re-Think Stakeholder Relationships

Trends that are making Brands Re-Think Stakeholder Relationships Two distinct macro trends have been challenging the way brands market and engage with their customers over the last few years. The first is generally referred to as the sharing or access economy, while the second has no specific title but refers to non-transactional rewards for customer …

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The Benefits of Using CRM Systems

The Benefits of Using a CRM Systems CRM systems are the intelligent link that connects you to your customers. A holistic approach to CRM integrates all spheres of management, from advertising to sales, and it includes all possible communication so that the sales process is streamlined. Still, most importantly, it enables you to supply a …

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