As experts in the world of Public Relations, We at the London School of Public Relations are always on the lookout for the most innovative and impactful advertising campaigns. The Super Bowl, known for its high-stakes commercials, delivered yet again in 2024.
Here are our top 5 favorite campaigns from this year’s Super Bowl:
Super Bowl Ad Stardom: Arnold and Danny Reunite in State Farm’s Winning Commercial
5. State Farm’s Dynamic Duo Delights Fans
State Farm kicked off our list with an ad that brought together two beloved icons: Arnold Schwarzenegger and Danny DeVito. In this action-packed spot, Arnold steps into the shoes of a State Farm employee, embarking on a cinematic adventure filled with comedic struggles to get the company’s tagline just right. Enter Danny DeVito, swooping in with his trademark charm to save the day. The chemistry between these two icons, first seen in their 1988 hit “Twins,” shines through, delighting fans once again. State Farm’s clever use of this nostalgic favourite guarantees a touchdown for their Super Bowl campaign this year.
4. Elf Cosmetics Stands for Affordable Beauty
Taking the number 4 spot is Elf Cosmetics’ second-ever Super Bowl ad, where they champion the cause of reasonably priced cosmetics. Set in a courtroom, the ad features a lineup of familiar faces: Judge Judy as “Judge Beauty,” joined by RuPaul’s Drag Race star HeidiNCloset, and the infamous juror Ronald Gladden from “Jury Duty.” In tune with the legal drama hype of 2023, Elf struck the right chord with this clever concept. The ad’s message, emphasising Elf’s commitment to affordability and customer satisfaction over excessive profits, resonates strongly with audiences.
3. CeraVe’s Comedic Connection with Michael Cera
Claiming our number 3 spot is CeraVe’s partnership with the talented Michael Cera. This brilliant move capitalised on the amusing connection between the brand’s name and the comedic actor. The campaign started generating buzz weeks before the big night, as Michael Cera was “caught” shopping for CeraVe products, sparking curiosity among fans.
In the ad, Michael Cera humorously claims ownership of the brand, a playful fib that got people talking. However, CeraVe swiftly clarified post-ad that while they don’t belong to Michael Cera, their products have been developed by dermatologists since 2005. This creative approach not only promoted their products in a fun way but also reminded customers of CeraVe’s status as the top skincare brand in the U.S., recommended by dermatologists.
2. Beyoncé Teases and Amuses in Verizon’s Ad
The year 2023 belonged to Beyoncé, but it seems she’s already dominating 2024. Her unexpected appearance in Verizon’s Super Bowl ad teased “Renaissance II” while also showcasing her comedic side. The ad featured skits where Beyoncé humorously attempted to break the internet and highlighted Verizon’s 5G technology. Referencing her iconic works like “Lemonade,” she also kept things current by mentioning Barbie and the Las Vegas Sphere. The world erupted with excitement at the mere hint of new music from Queen B. Verizon’s clever move not only showcased Beyoncé’s star power but also demonstrated the prowess of their 5G technology to viewers everywhere.
1. UberEats’ Star-Studded Spectacle
And taking the coveted number 1 spot is the star-studded cast of Uber Eats’ Super Bowl commercial. Featuring skits from the iconic duo Jennifer Aniston and David Schwimmer, to the ultimate couple goals with Victoria and David Beckham, this ad was pure entertainment.
The message is simple yet effective: it’s okay to forget things when you remember that Uber Eats delivers groceries. We witness Jen playfully forgetting her decade-old on-screen love interest, David Schwimmer, while the Beckhams unpack their Uber Eats order, hilariously mistaking the iconic band that Victoria rose to fame with as the “basil babes” and “paprika sisters.” Uber Eats hits the mark with this clever and humorous ad, showcasing its delivery service with a touch of star power and wit.
These campaigns from the 2024 Super Bowl demonstrate the power of creativity, humour, and star appeal in capturing audience attention. Here at the London School of Public Relations, we applaud these brands for their ingenuity and ability to craft memorable experiences for viewers worldwide. Stay tuned for more insights and analyses from our team!
Author
Dannielle Hoban Maguire is the Communications and Training Officer at the esteemed London School of Public Relations, where she brings a strong passion for social media marketing and content creation to her role. With a focus on strategic communication and training, she plays a key role in enhancing the school’s digital presence and engaging with various stakeholders.