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Should Executives Trust Their Gut Instinct?
In the fast-paced world of corporate communications, executives often face challenging decisions where "gut instinct"...
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The Challenge of Greenwashing: A Guide for Marketing and PR Professionals
In today’s climate-conscious marketplace, businesses face pressure to demonstrate environmental responsibility. However, the effort to...
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Crisis Communications in the Era of Misinformation
Misinformation has become a global crisis, exacerbated by social media platforms where unverified claims can...
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Leading Through the AI Revolution: A Strategic Guide for Communications Teams
The integration of artificial intelligence into communications roles is not just a technological shift, it...
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In the fast-paced world of corporate communications, executives often face challenging decisions where "gut instinct" plays a crucial role.
In today’s climate-conscious marketplace, businesses face pressure to demonstrate environmental responsibility. However, the effort to appear environmentally friendly has led many companies …
Misinformation has become a global crisis, exacerbated by social media platforms where unverified claims can go viral within minutes. This article explores how media and communications professionals are strategising to tackle misinformation.
The integration of artificial intelligence into communications roles is not just a technological shift, it is a transformation, requiring thoughtful leadership and strategic implementation. As London continues to cement its position as Europe's AI hub, with investments in AI start-ups reaching £8.7 billion in 2023, communications leaders face the crucial task of guiding their teams through this evolution while maintaining operational excellence.
Today's most effective leaders are those who can inspire, empower, and navigate the complex human dynamics of contemporary workplaces.
In today's competitive PR landscape, creating and delivering compelling pitches has become more than just a professional skill. It is a critical survival strategy. The days of relying solely on polished PowerPoint presentations and firm handshakes are long gone. Modern pitching demands a sophisticated approach that blends strategic thinking, creative storytelling, and data-driven insights.