Getting your Communication Right Having clear communications helps shape perception about your brand. Formulating a communications campaign around your brand’s positioning is vital. Although the plan and campaign are important for engagement, the purpose can be missed in the excitement of generating the next big creative idea. No doubt about it, creativity drives change and […]
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Exploring CSR Strategies During a Crisis The current crisis has impacted the world in a way, we could not have imagined. Covid-19 has instilled a sense of fear and uncertainty, compelling people to keep their physical distance, but at the same time, bringing them empathetically closer than ever. The pandemic has transformed our way of
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Maximise your Social Media Reach with LSPR’s Recommended CSR and Sustainability Hashtags Corporate Social Responsibility tends to be associated with “maximising value for shareholders.” The scope of CSR has broadened, as brands address various social concerns. CSR now includes the environment broadly, diversity, sustainability, ethical production, climate change and workforce equality. Using the right hashtags within
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