The Best Paid Tools for Online Brand Monitoring This is the final article in our series about social media monitoring. So far I have explained the reasons and benefits of monitoring your brand and products online. I also gave you the description of ‘Top 5 Free Tools to Monitor Your Brand Online’ which can be …
Why Current Approaches to Training are Flawed Why we need a new approach to Training in Brand Communications I have attended many courses over the last decade and I have come to an increasing realisation that much training, despite its best intentions and content quality, has simply become less relevant to the rapidly emerging business …
Brand Extensions: Luxury Cars & Handbags The allure of brand extensions has always been strong, especially for the luxury sector, which operates on high gross margins. Luxury is relative — what is luxurious for someone (depending on their income) may be rather standard to someone else, so there are logically degrees of luxury. Many luxury …
