The Valuable Risk of PR Stunts Consumers daily are bombarded with advertising and PR messages, so it’s no wonder some people choose to ignore them as much as possible. Trying to get noticed through today’s media is tough and it urges brands to do the extreme to be visible to the public. Red Bull had …
Why Choose a Career in PR The Public Relations profession still holds the stereotype of being a glamorous and lavish industry to work in. It certainly has the perks of perhaps the odd luxury lunch meeting, much like many other client focused industries – but this comes with the reality of hard work, long hours …
14 Tips to Get Your Press Release Published I recently had the opportunity to take part in a very interesting discussion on Facebook regarding the art of writing press releases The conversation included PR professionals and journalists from around the world. The discussion gave me knowledge from the “journalists’ side” of publishing press releases. I …
