The Best Paid Tools for Online Brand Monitoring This is the final article in our series about social media monitoring. So far I have explained the reasons and benefits of monitoring your brand and products online. I also gave you the description of ‘Top 5 Free Tools to Monitor Your Brand Online’ which can be …
Emma Watson and the Importance of Consumer Engagement Last month actress and UN Women Goodwill Ambassador Emma Watson, 25, announced that she was creating a Feminist book club named Our Shared Shelf on Goodreads. The club, which encourages anyone to join (not just women), advocates the reading of titles regarding the inspirational and thought-provoking stories …
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How Content Marketing Can Help Your Business Content marketing is the process of creating and providing consumers with content that is valuable, relevant and has a purpose. Your brand should be retaining loyal consumers, otherwise they may look elsewhere for what they want. In order to create newly engaged consumers you have to create content …
