Business Management

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Utilising Social Listening and Sentiment Analysis on Social Media

Utilising Social Listening and Sentiment Analysis to Improve your Social Media Business Decision Making Since their inception, brands have always tried to gauge the opinions of the public. It’s not an entirely new concept to want to know what your customers are thinking, it’s just that technology has now evolved to the point where we are …

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Creating a Successful Content Strategy for your Brand

Creating a Successful Content Strategy for your Brand In a fast-paced digital era, content is king. Reading quality content can encourage a reader to resonate with a brand. It is important to create a content strategy to position your brand in the best light. It has become crucial for brands to place the utmost importance …

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