How to Maintain Brand Continuity Brand continuity is maintaining a consistent image, experience, customer care, relationship building, engagement and communication throughout and across marketing activities. Consistency is the key to success. As brands are communicated digitally, the marketing scenario is focused on delivering a cohesive image across all channels. A unified branding communications strategy maintains …
The Pandemic is helping Businesses embrace Technology The Covid-19 pandemic has disrupted the global healthcare system and forced businesses to re-think their strategies to become adaptive. Undoubtedly, the crisis has sparked a newfound appreciation in the power of technology. Technology solves problems it wasn’t originally created to solve. Speech recognition, facial recognition, gesture recognition, QR …
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A Guide to Risk and Crisis Management You are and always will be vulnerable to crises. Whilst you cannot escape the possibility of the unthinkable happening, you can plan and prepare for if/when a crisis occurs. By completing thorough preparation, you can help protect your brand’s precious reputation and, potentially, even turn a negative into a positive. …
