Public Relations and Creativity in an SME

Public Relations has changed vastly over the past 15 years and is no longer a profession that you can live without. It is something that should be intrinsically ingrained into every business from the get go and it can be a difficult road to travel.

We are constantly on our feet running and leaping onto one thing and then the next, and never stopping to think; “is this right for my business?”

Creativity is flowing through every media channel we consume. The world has opened up; everyday there is some new emergence of creative genius knocking on our TV screens, on the internet and on the high street.

So how do you compete for your brand to be heard?

What makes your brand different and personal? Can energy and enthusiasm be drawn from it to create brilliant, creative ideas?

You and your team can.

Do not let your business and brand become a sheep because the creativity that another business produced is working; it is working for them. Whether you want to create a PR campaign, viral campaign, update your brands look and ethos, it has to be true to your company.

Here are some tips on how to get started:

Do not jump in half-heartedly into improving your brand as it is a waste of time and effort.
Get your team together and talk. You may find that this is an obvious answer but it is obvious for a reason. The people who know your business best ought to be the team that’s working for it. They have the knowledge and the drive.
What is your objective? Brand development? Promoting your business? Brand reposition? Whichever objectives that you want to achieve you need to put time and energy into achieving it.
Back to School Basics – create a mind map. Yes, this may be a simple trick to get your creative juices flowing but it is a great opportunity to explore each area of your business that has its own unique quality to it.
Brainstorm your ideas; how can your idea develop and affect your business?
Make sure that there is time set aside to focus on being creative.
Create deadlines that are long-term, mid-term and short-term in achievability, and make sure that everyone is on-board with the idea.
Position your brand – do you want to be perceived as cutting edge, ethical – can you be both? Your customers and consumers will only find value in your company if you give them added value.
Learn how to write your press release so that it captures and engages your audience and grabs the journalist.

Receive expert training and consultation from professionals in Branding, Press Release Writing and Social Media & Online Marketing to help your business on its way to greatness.

Our 5-day PR & Reputation Management Diploma course covers FIVE major topics including; Reputation Management, Risk Management, Branding, CSR & Sustainability and Media Relations.